December 4, 2016  |   ANNOUNCEMENT 71 comments
Can you guys believe we're already in December?! I’ve been so busy with the launch of Pérsona Cosmetics and keeping up with weekly blogposts plus videos that these past few weeks have flown by! But I have a HUGE surprise for you guys...You all have been so amazing to me, words can't explain h...
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the best drugstore mascara
November 29, 2016  |   Beauty, makeup 62 comments
We all know the instant glam effect of mascara, but what’s the best way to get that look for under $10? Luckily, I've found drugstore mascara that lengthens, thickens and makes your lashes look all around fuller and darker! Thankfully, this is one beauty product where you don't have to break the bank, especially since you should replace it every three months! Mascara is one of my essentials, I rarely leave the house without at least one coat. It makes me feel so much more awake and put together! Here are some of my go-to mascaras, and they’re all under $10! 1. CoverGirl Full Lash Bloom Mascara This CoverGirl Full Lash Bloom mascara is somehow super gentle and soft, but makes your lashes look so much longer! The brush is flexible and has tons of bristles to grab every single la...
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November 23, 2016  |   Beauty 42 comments
The holidays are just around the corner! I’m always amazed at how quickly they arrive, especially when summer seems to extend all the way through October here in LA! I usually like to start my holiday shopping early so I can be relaxed and take advantage of all the sales this time of year. As the ...
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persona cosmetics identity palette
November 21, 2016  |   Beauty 212 comments
OMG, I can’t believe we’re finally here! After weeks of teasing and anticipation, I can finally share what I’ve been working on this past year! I’m beyond excited to announce the launch of my makeup line, Pérsona Cosmetics, and my first product, the Identity Eyeshadow Palette! If you’ve been following along on social media, (ig @personacosmetics) I’ve hinted what my first product might be, and I’m looking forward to finally revealing everything! First I thought I’d give you guys a little background not only on Pérsona Cosmetics and the Identity Palette, but also how it all came together! How it all started. My love for beauty began when I was a little girl spending countless hours watching my mom work in a salon. From then, I knew that I wanted to begin a career i...
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mini blue classic chanel bag aquazara fringe booties
November 10, 2016  |   Fashion 61 comments
Outfit Details: Iorane top (similar here and here), Black Orchid Jeans, Chanel Purse (similar here and here), Aquazzura Shoes, Gucci Belt What’s that one piece in your closet that you wear everyday, no matter the season? If you’re like me, it’s a pair of jeans! Though finding an amazing pair can be difficult (see how to shop for jeans here!), once you have jeans you love, it’s easy to dress them up or down. Now, I’ll be the first to admit that I can get in an outfit rut and pair my favorite skinnies with endless tees and sweaters, but occasionally, I’ll find that perfect dressed up outfit! I love wearing a nicer top and heels with jeans, since you look chic, but have a bit of downtown edge. I recently got an amazing new pair of black distressed skinnies , here’s how I dr...
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#askSona, Sona Gasparian answers your questions
November 8, 2016  |   Lifestyle 76 comments
Hey lovelies! These past few weeks have been so busy! I’ve want to keep you guys updated on my life so I thought I’d do a Q&A #askSona post with all the questions you ask me! You might remember that I did a FAQ post “How to Start a Blog” a while ago, but this one will focus more on my life and career! (Make sure to check out my Q&A video with KB, up on my channel soon!) What was one of the biggest challenges at the start of your career?—@sarina_lala The biggest challenge was trying to understand what my audience wanted. In the beginning, I thought people came to my channel to get makeup tutorials and techniques, but I eventually realized that people wanted a personality, so I had to learn to be myself in my videos. If you're thinking of starting a blog or ch...
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November 2, 2016  |   Tips 65 comments
As I’m sure you guys know, there is more than what meets the eye when it comes to getting the perfect Instagram photo. On everything from outfit posts to flat lays, I try and make sure that all the details are perfect! Instagram is a great way to document your life while representing your persona...
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October 31, 2016  |   Beauty 48 comments
Hey guys, it’s the second installment of Sona Selects! I’ve rounded up my favorite beauty products this month and, let me tell you, there were so many amazing new releases! (and some old standbys that I just can’t get enough of!) In addition to makeup, there were some new nail polishes and hai...
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October 26, 2016  |   Tips 33 comments
How often have you gotten a new pair of shoes only to find out that they’re just a little bit too small or realized that your favorite sweater is covered in those fuzzy little pills? Of course its not the end of the world, but these little fashion emergencies can definitely put a damper on your d...
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