OMG, I can’t believe we’re finally here! After weeks of teasing and anticipation, I can finally share what I’ve been working on this past year! I’m beyond excited to announce the launch of my makeup line, Pérsona Cosmetics, and my first product, the Identity Eyeshadow Palette! If you’ve been following along on social media, (ig @personacosmetics) I’ve hinted what my first product might be, and I’m looking forward to finally revealing everything! First I thought I’d give you guys a little background not only on Pérsona Cosmetics and the Identity Palette, but also how it all came together!
How it all started.
My love for beauty began when I was a little girl spending countless hours watching my mom work in a salon. From then, I knew that I wanted to begin a career in beauty and I worked so hard to make that happen. I’ve dreamed of starting my own makeup line since I could remember and I made sure to stay focused on my dreams. After years of honing my skill as a makeup artist, I realized that social media offered me a powerful tool to connect with people around the world.
Platforms like YouTube gave me the ability to create intimate conversations with you, my subscribers, on a daily basis and find out exactly what you wanted from the beauty world. With my vision and your voice, I had the opportunity to start a makeup line that would help shape the new wave of beauty.
I made a lot of choices that led me to this point. I studied at MUD (Makeup Designory), and worked as a makeup artist for MAC before I decided to venture out on my own. I had so many unforgettable experiences working as a freelance artist. I’ve been a part of so many wedding days, I’ve contributed to films and editorials, and even got to work backstage during New York Fashion Week! I’m so thankful for all of this, because I got to learn about different skin types and tones, giving me the tools I needed to help ALL women feel beautiful.
The past four years have given me an opportunity to explore beauty in a way that the little girl in the salon couldn’t have dreamed of. I am so blessed that YouTube led me to all of you – you have supported me throughout so much, and I am forever thankful that through all of you, I can live out my dreams every day.
But enough about me, let’s talk about KB’s role and how he is a part of Pérsona!
KB uses his background in engineering and the corporate world to manage and operate the development of Pérsona makeup products. He brings the manufacturing know-how and helps with the business side of things. Where I handle the creative side, he does a lot of the behind the scenes work, making sure that each product is exactly how we envisioned. KB and I are entrepreneurial spirits at heart, so we look at this as an exciting new challenge!
By definition, per·so·na (noun) is the aspect of someone’s character that is perceived by others.
KB actually came up with this name about three years ago and I fell in love with it! The name Pérsona truly encapsulates what I believe makeup can do for women, and it so happens that it incorporates my name! How perfect is that?!
Made to Inspire
Though we all love a great eyeshadow palette, I knew that the Identity Palette packaging had to stand out from the rest. I chose to use an illustration because I love the idea of having a piece of art for your counter or vanity! Paris was my inspiration for this artwork, because, well … you all know how much I love Paris! I also chose an illustration of the girl who I think embodies Pérsona – she’s confident, sexy, chic, and made to inspire, and that’s how I want this palette to make you feel. The absolutely brilliant artist Kelly Smith from Australia is responsible for this beautiful artwork, and she really helped me capture my vision.
The Identity Palette is designed to highlight and accentuate your eyes—your most powerful feature. You can convey your personality and emotions through your eyes, and I wanted to create makeup that allows you to do so beautifully.
My palette had to be versatile—your go-to palette for any and every occasion and day! From natural looks you wear everyday, to polished makeup for family dinners and work events, sexy night out looks, and dreamy romantic makeup for your big day.
As a brown-eyed girl, I wanted to make sure that the eyeshadows complemented and enhanced brown eyes, yet flattered every eye color. The Identity Palette has six buttery, neutral mattes that are super blendable and complement every skin tone. We all love a good shimmery shadow, so I included six shimmer shades that can be worn day or night. I put so much effort into choosing colors so that they are all entirely useable!
What to expect from Pérsona Cosmetics?
One of the things I was passionate about was creating high quality products that will always be cruelty and paraben-free. I’m so excited to announce that I’m already working on my next product! Always know that I take your requests very seriously so if there is anything you would like to see from Pérsona Cosmetics in the future, be sure to leave it in the comments section below.
The Identity Palette costs $32 and will be available for limited quantity pre-sale on Black Friday November 25th at 8AM pst on personacosmetics.co. We will officially launch in December. You can sign up here to be notified by email exactly when we launch so that you can be the first to purchase the palette before it sells out! For now, we ship to the US and Canada and are working on ways to make it available in more countries.