As any makeup lover knows, beauty products can get expensive. Replace just three pieces and before you know it, you can easily be spending $100 or even more! I will be the first to admit that high-end designer makeup is awesome. It has a better formula, usually lasts longer, and often comes in prettier packaging. But is expensive makeup really worth the investment when compared to cheaper drugstore makeup? The short answer is, sometimes!
Of course “investment” is a relative term. If you’re on a tight budget, spending $20 on any makeup or beauty product might be an investment to you! For others, a $60 or even $100 for makeup is within their means. But regardless of your budget, you probably don’t want to be spending a ton of money on every single beauty product, and sometimes it can be fun to find an incredible deal on drugstore makeup (case in point, read my post about my favorite lipsticks under $10 here!) However, there are some makeup products that I think are always worth it.
Worth the Investment
As a good rule of thumb, if you wear a product everyday and it lasts more than 6 months, I think it’s a good idea to invest! In my opinion, if you are going to spend money on makeup and beauty products, it should be on face makeup. For example, a more expensive foundation will often look and feel much better on your skin. That’s not to say that there aren’t some incredible drugstore makeup options out there, like the L’Oreal True Match Foundation, but as a general rule, I usually spend more on items like foundation, primer, and setting powder. I also try and spend more on eyeshadows, since there is such a huge difference in quality between a cheap and a nice eyeshadow! Obviously I’m biased, since I love my Identity Palette, but everything from pigmentation to how long the eyeshadow will last, I think it’s best to spend a little more!
Here are some investment products that I think are worth it:
Better to Save
For trendy makeup and products that I don’t wear all the time or replace often, more affordable makeup will do the trick! Drugstore lipstick usually looks just as good as more expensive lipstick, and since it’s so inexpensive, you can pick out lots of colors! I’ve also found some really great inexpensive mascaras and eyeliners that look amazing! Especially since mascara dries out and you should be replacing it every six months, drugstore mascara is a great option!
Here are some of my favorite inexpensive products that I recommend:
To break it down for you, here’s what I think what makeup products I think are good to invest in!
There are a few products on this chart that can go both ways. For example, I love the Milani Luminoso Blush, but I’ve never really loved any other drugstore blush. There are also lots of dupes for expensive products that work just as well for a fraction of the price! You can see my video testing some of these Pinterest dupes here! (P.S. If you have any amazing dupes, tell me about it in the comments!)
What makeup and beauty products do you think are worth the investment?