The wait is over! I’m excited to finally announce the newest product from Pérsona Cosmetics– The Color Theory Eye Kit. Launching in Copper and Pink, the Eye Kit uses color theory’s concept of complementary colors to specifically complement certain eye colors. Each kit comes with five versatile shades, a multi-use, fluffy brush and a 24-hour waterproof eyeliner. Together, it’s all you need to create beautiful day to night eye looks with confidence!
The Copper and Pink Color Theory Eye Kits both launch on October 2nd on personacosmetics.co. and ulta.com on October 14th. Bee sure to follow along on Pérsona Cosmetic’s Instagram for the latest behind the scenes clips, how-to videos, swatches, makeup inspo and more!
ABOUT THE EYE KIT
Life is complicated. Your makeup doesn’t have to be. Meet the Pérsona Cosmetics Color Theory Eye Kit, the first kit of it’s kind to give you everything you need to create beautiful eye looks specific to your eye color! Using the concept of color theory, each Pérsona eye kit specifically complements certain eye colors. With a five-shade eyeshadow palette, a multi-use fluffy brush and a 24-hour waterproof eyeliner, this kit will help you achieve fool-proof, colored eye looks every time. Whether you want a subtle touch of color for day or a bold, statement eye for a night out, the color combinations are endless!
- A five-shade eyeshadow palette
- A 24-hr waterproof matte eyeliner
- A multi-use, fluffy brush
- A pamphlet with four easy-to-follow tutorials (only if purchased from personacosmetics.co)
THE COPPER KIT
Say hello to the Copper Kit –a fun step up from your go-to neutrals. Inside the kit you’ll get a five-shade eyeshadow palette with three mattes and two shimmers, a brown 24-hr waterproof eyeliner, and a multi-use, fluffy brush. Together the Copper Kit will give you everything you need to complement your brown or blue eyes. Just top your eye look off with some mascara and you’re ready to go!
View this post on Instagram
THE PINK KIT
For all you green or brown-eyed babes, the Pink Kit is just what you need to wear pink eyeshadow with confidence. Inside the kit is a five-shade eyeshadow palette with five mattes, a plum 24-hr waterproof eyeliner, and a multi-use, fluffy brush. Each of these tools will help you create a bunch of different pink eyeshadow looks without feeling intimidated or overwhelmed. Starting from left to right, each shade easily takes you from inner to outer corner of your eyes. You can add a touch of millennial pink to your everyday look or build up the fuchsia for a night out.
View this post on Instagram
All pink everything 💖 These 5 ultra-pigmented matte shades are formulated to make green & brown eyes POP! Shades swatched in order: – Blush (soft pink matte) – Taupe Pink (muted mauve matte) – Pink (peachy pink matte) – Fuchsia (bright pink matte) – Burgundy (deep plum matte) Ideal for: green & brown eyes 👀 #ColorTheoryEyeKit #ColorSimplified #PersonaCosmetics | 10.02.18
Official launch: October 2 at 9am PST
Countries we ship to: US & Canada
Price: $38 each
- Eyeshadow: 5 x 0.04 oz
- Eyeliner: 0.042 oz
Other details: Paraben Free, Cruelty Free & Made with love in the USA
I can’t wait for you guys to get your hands on the new eye kits and to see all the looks you guys come up with! Be sure to share all your photos using the hashtags #ColorSimplified and #ColorTheoryEyeKit on Instagram! Follow us along @personacosmetics for tips, tricks and more from our new Eye Kits, Matte Lips, CaliGlow highlighters and the Identity Palette!
Are you guys excited to try these kits? Let me know which color you like the best in the comments below!