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March 7, 2017

Paris Fashion Week with Dior!

sona gasparian, melissa alatorre, and marianna hewitt at paris fashion week with dior

Bonjour from Paris! As you all have probably seen on social media, I’m in Paris for Paris Fashion Week with Dior! (You can see all my adventures on Instagram, @simplysona!) It’s been an incredible honor to be able to go to my favorite city with such an amazing brand like Dior Beauty! Even better (...)

January 31, 2017

A Night to Remember at the SAG Awards

sona gasparian at the SAG awards

Hey loves, you guys might have seen that this weekend I was given the opportunity to attend the SAG Awards! It was truly one of the most incredible nights and I am so thankful that I got to go as a member of the L’Oreal League, with some of my fellow Youtube besties! In case (...)

January 24, 2017

5 Steps to Take a Casual Outfit to the Next Level

sona gasparian's 5 ways

Do you guys ever have those days when you just feel uninspired to put together an outfit? I know this happens to me more than I’d like to admit! Maybe it’s the weather dragging you down, or you just don’t love anything in your closet, but whatever the reason, it’s something that happens to all (...)

January 11, 2017

LA Street Style

stylish coffee date with sona gasparian and tania sarin

One of my favorite parts of moving into a new office (besides having an awesome space to work in!) is having a whole new area of downtown to discover! Recently, my bestie Tania came over to check out the office and grab some coffee with me. You may have heard me mention Tania before, or (...)

December 22, 2016

Getting Festive for the Holidays


These past few weeks have been a whirlwind! We’ve just moved into our new office and started shipping out the Identity Palette, so I feel like I’ve barely had time to prep for the holidays. But even though we’re crazy busy, I’ve made time to plan out a few holiday outfits. I love how (...)

December 14, 2016

Aspen Winter Wonderland

Fashion, Travel
sona gasparian in aspen

I just got back from a weekend trip to Aspen! It was one of the most beautiful places I’ve ever been to in the U.S.! I went with a group of friends and beauty bloggers on a trip with L’Oreal, and it was the perfect way to relax in the middle of a crazy month. (...)

October 24, 2016

The Petite Girl’s Guide to Buying Jeans

Sona Gasprian's Guide to finding the best jeans for petite women.

For as long as I’ve been working as a blogger, you’d think I’d be able to find the best jeans in a heartbeat, right? Unfortunately even for me, the jeans struggle is so real! For something we wear almost everyday, it’s amazing how hard it is to find that perfect pair. This whole task is (...)

October 12, 2016

6 Pieces You Need to Build Your Jewelry Collection

how to build your jewelry collection

I’ve gotten a lot of questions recently about my jewelry collection, so I thought I’d share my favorite jewelry essentials with you! When it comes to jewelry, it’s always best to go with quality over quantity. Jewelry is very personal and it can have a special significance, so it’s important to take time to pick (...)

September 26, 2016

5 Fall Jackets You Absolutely Need

A leather is a fall jackets must have.

Even though it rarely dips below sixty degrees here in LA, I can’t help but get excited to pull out all of my fall jackets! There’s just something about the first few days of fall that makes me excited for the colder weather to come! It’s still really hot here in LA, but I like (...)