January 20, 2017  |   Beauty 68 comments
What’s your go to makeup routine for when you want to be just a little bit dressed up but don’t have a ton of time to get ready? Lately I’ve had lots of meetings where I’ve wanted to look professional and fresh faced, without spending a ton of time on my makeup. This look is somewhere in bet...
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sona gasparian simply exploring the caribbean
January 16, 2017  |   Lifestyle, Travel 51 comments
As you’ve probably seen on Snapchat and Instagram, I just got back from an amazing vacation to the Caribbean with Pür Cosmetics! Last year, we went to Cabo with them (you can read about it here!), but this year, the team definitely outdid themselves with this trip to the Caribbean! I felt like this vacation was the perfect way to start the year, with the opportunity to refocus and just relax and enjoy the gorgeous islands. I’ve never been to the Caribbean before, and I have to say that if I get the chance to go again, I would in a heartbeat!  On the way there, our flight got delayed from LAX, but luckily, we were able to get the last flight out to St. Martin! Once we arrived there, we took a ferry to Anguilla. The boat ride over was actually really fun, we used a ferry service...
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stylish coffee date with sona gasparian and tania sarin
January 11, 2017  |   Fashion 49 comments
One of my favorite parts of moving into a new office (besides having an awesome space to work in!) is having a whole new area of downtown to discover! Recently, my bestie Tania came over to check out the office and grab some coffee with me. You may have heard me mention Tania before, or seen her on my social media, she’s a fellow blogger! (You can check out her blog here, she has the most amazing style!) We walked to the coffee shop just down the street and got to hang out, chat, and obviously snap a few photos! I love a good coffee date to get you through the week! Recently, I’ve been really into comfy, but stylish clothes to wear to the office. One of my go-to looks is a tee with jeans and a few nicer accessories, like a cool jacket or fun hat. For this outfit, I wore my ...
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sona gasparian's tips for how to achieve your goals in 2017
January 9, 2017  |   Lifestyle 38 comments
How’s 2017 looking for you guys? As you’ve probably seen on social media, Kas and I are currently in the Caribbean! (There’ll be a post all about our trip up soon!) I love the idea of taking a vacation right at the start of the year, giving you a chance to relax and then jump into the year feeling refreshed and focused! While on this trip, I’ve been thinking a lot about my goals and resolutions for 2017 and carefully planning how to achieve each goal I’ve set out. Of course, there are quite a few steps between setting a goal or resolution and finally achieving it, so I thought I’d share a few of my tips for staying motivated! Tips for Staying Motivated  Write down your goals where you can look and revisit them as the year goes on. At the start of last year, I wrote dow...
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sona gasparian's tips for a new year detox
January 6, 2017  |   Lifestyle 38 comments
If your holidays were anything like mine, the past few weeks have been a whirlwind of festive parties and dinners with lots of indulgent food and drinks. And even though right now I'm on vacation in the Caribbean, I still have some of my New Year's resolutions in mind! After the holidays going into January, I like to do a detox so that I feel fresh and renewed for the New Year. A post-holiday detox doesn’t mean crazy juice cleanses or super restrictive diets, but small changes that can make you feel better and more refreshed! Here’s my New Year's detox— I promise it’s easier than you think! Exercise Sweating is one of the body’s ways of releasing toxins.  And we could all use a little more exercise! This could be anything from walking more to trying out a whole new routine...
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January 3, 2017  |   Beauty, sona selects 55 comments
It’s 2017! This edition of my Sona Selects beauty series will look back on the best products of December that will carry you through the New Year! They say new year, new you and while I don’t entirely agree with that, it doesn’t hurt to change up your routine for 2017! Here’s my top picks fr...
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December 28, 2016  |   Lifestyle 74 comments
2016 has been one for the books! As the New Year quickly approaches, I like to look back and appreciate what I’ve learned and how far I’ve come in the past year. A lot happened in 2016 and I think I can confidently say that I’m proud of all that I’ve accomplished this year. There were lots o...
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December 26, 2016  |   Beauty 75 comments
If there’s anything that can make my makeup routine more streamlined in the morning, I’m all for it! So of course, I loved working on these one minute makeup tips videos for my partnership with Laura Mercier and Byrdie! This was part of a project with them and my fellow beauty YouTubers Melissa ...
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sona gasparian's holiday makeup details
December 22, 2016  |   Fashion 57 comments
These past few weeks have been a whirlwind! We've just moved into our new office and started shipping out the Identity Palette, so I feel like I've barely had time to prep for the holidays. But even though we're crazy busy, I've made time to plan out a few holiday outfits. I love how this season gives you the opportunity to pull out all the stops when it comes to your look. Especially in LA, which tends to be a bit more casual than the East Coast, I take every opportunity I can get to wear a showstopping dress and heels! I can’t wait to wear this holiday outfit to the next festive get-together. When it comes to standout dresses, this menswear-inspired dress from Revolve is my go-to piece of the season! I love the contrast between the structured blazer top and the flowing, fem...
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