OMG, I can’t believe we’re finally here! After weeks of teasing and anticipation, I can finally share what I’ve been working on this past year! I’m beyond excited to announce the launch of my makeup line, Pérsona Cosmetics, and my first product, the Identity Eyeshadow Palette! If you’ve been following along on social media, (ig @personacosmetics) I’ve hinted what my first product might be, and I’m looking forward to finally revealing everything! First I thought I’d give you guys a little background not only on Pérsona Cosmetics and the Identity Palette, but also how it all came together!
How it all started.
My love for beauty began when I was a little girl spending countless hours watching my mom work in a salon. From then, I knew that I wanted to begin a career in beauty and I worked so hard to make that happen. I’ve dreamed of starting my own makeup line since I could remember and I made sure to stay focused on my dreams. After years of honing my skill as a makeup artist, I realized that social media offered me a powerful tool to connect with people around the world.
Platforms like YouTube gave me the ability to create intimate conversations with you, my subscribers, on a daily basis and find out exactly what you wanted from the beauty world. With my vision and your voice, I had the opportunity to start a makeup line that would help shape the new wave of beauty.
Our Experience
I made a lot of choices that led me to this point. I studied at MUD (Makeup Designory), and worked as a makeup artist for MAC before I decided to venture out on my own. I had so many unforgettable experiences working as a freelance artist. I’ve been a part of so many wedding days, I’ve contributed to films and editorials, and even got to work backstage during New York Fashion Week! I’m so thankful for all of this, because I got to learn about different skin types and tones, giving me the tools I needed to help ALL women feel beautiful.
The past four years have given me an opportunity to explore beauty in a way that the little girl in the salon couldn’t have dreamed of. I am so blessed that YouTube led me to all of you – you have supported me throughout so much, and I am forever thankful that through all of you, I can live out my dreams every day.
But enough about me, let’s talk about KB’s role and how he is a part of Pérsona!
KB uses his background in engineering and the corporate world to manage and operate the development of Pérsona makeup products. He brings the manufacturing know-how and helps with the business side of things. Where I handle the creative side, he does a lot of the behind the scenes work, making sure that each product is exactly how we envisioned. KB and I are entrepreneurial spirits at heart, so we look at this as an exciting new challenge!
Why Pérsona?
By definition, per·so·na (noun) is the aspect of someone’s character that is perceived by others.
KB actually came up with this name about three years ago and I fell in love with it! The name Pérsona truly encapsulates what I believe makeup can do for women, and it so happens that it incorporates my name! How perfect is that?!
Made to Inspire
Though we all love a great eyeshadow palette, I knew that the Identity Palette packaging had to stand out from the rest. I chose to use an illustration because I love the idea of having a piece of art for your counter or vanity! Paris was my inspiration for this artwork, because, well … you all know how much I love Paris! I also chose an illustration of the girl who I think embodies Pérsona – she’s confident, sexy, chic, and made to inspire, and that’s how I want this palette to make you feel. The absolutely brilliant artist Kelly Smith from Australia is responsible for this beautiful artwork, and she really helped me capture my vision.
Why Eyes?
The Identity Palette is designed to highlight and accentuate your eyes—your most powerful feature. You can convey your personality and emotions through your eyes, and I wanted to create makeup that allows you to do so beautifully.
My palette had to be versatile—your go-to palette for any and every occasion and day! From natural looks you wear everyday, to polished makeup for family dinners and work events, sexy night out looks, and dreamy romantic makeup for your big day.
As a brown-eyed girl, I wanted to make sure that the eyeshadows complemented and enhanced brown eyes, yet flattered every eye color. The Identity Palette has six buttery, neutral mattes that are super blendable and complement every skin tone. We all love a good shimmery shadow, so I included six shimmer shades that can be worn day or night. I put so much effort into choosing colors so that they are all entirely useable!
What to expect from Pérsona Cosmetics?
One of the things I was passionate about was creating high quality products that will always be cruelty and paraben-free. I’m so excited to announce that I’m already working on my next product! Always know that I take your requests very seriously so if there is anything you would like to see from Pérsona Cosmetics in the future, be sure to leave it in the comments section below.
The Identity Palette costs $32 and will be available for limited quantity pre-sale on Black Friday November 25th at 8AM pst on personacosmetics.co. We will officially launch in December. You can sign up here to be notified by email exactly when we launch so that you can be the first to purchase the palette before it sells out! For now, we ship to the US and Canada and are working on ways to make it available in more countries.
218 Comments
OMG am I the first to comment. Happy for you. Good luck. Loveeee your videos❤❤❤❤ I’m sure Persona will be a huge success
Thanks so much for your support! Means so much to me!!
Congrats! Is there a place to find the ingredient list?
Congrats!!i hope that I can buy it (im from Morocco) ???
Congratulations Sona!!! I’m super excited for this product and happy for you !!!
Can’t wait to try it !!! <3
Blessings :)
Omg HUGE congrats !!! The palette looks so beautiful !! Can’t wait to see more looks and hopefully get my hands on it! xoxoxox
Kristina Wilde
Aww… thanks love!!
OMG SONA!! CONGRATULATIONS!!! Im so excited to try the products. Im sure they will be amazing !!!!!
This is so pretty Sona, a huge congratulations & i just can’t believe how far you have come. I have followed you since you started youtube & this is just amazing i hope i get the chance to try it out in the U.K.
@illumebeaute
Love you & best of luck with persona ???
Thanks a million love! We’re working on making it available in the UK and more countries soon! Love you!
I’ve been eagerly waiting for this! Loved hearing your story. So inspiring! My 6 year old is obsessed with all things beauty and it’s great to see someone so successful achieve their dreams!
This is so amazing just came from snapchat. Don’t be nervous sobs this is great am so happy for you and pray this goes well for you. I can’t believe it took years for this to happen but happy for the progress your making. Send my thanks KB for supporting you as well it good to have someone there working with you and support you to take the pressure off (plus love the name KB). Sad I won’t be able to get has I live in the uk but I hope it all goes well
Forgot to say love the art work too. I too love Paris and am happy you have made this pallalette different from all the other ones out there plus that it cruelty free
Thanks so much love!
We’re working on the shipping so stay tuned!
Go Sona and KB! You two are so awesome! It’s so cool to see a couple able to work together perfectly. I cannot wait to get my hands on this eyeshadow palette. All of the colors are so beautiful. Can’t wait for Black Friday and I also can’t wait to see what you come out with next! Congratulations!
congratulations!! Super excited about this. It came just in time for the holidays!
Congratulations Sona!! So happy your dream came true! The palette is beautiful! Just wondering if your products will be available in stores or just on your website? Also, is it cruelty free? Thanks
Hey Sona am so excited can’t wait to purchase your palette !!!! all the color are beautiful… Congrats on your accomplishment you will have great success. Can’t wait for new products to come especially lip products. =)
Congratulations Sona ?❤️, I’ve been subscribed to you channel for about 2 years now. Truly one of my favorite makeup artists out there, lovely work and I love the name of the brand. Good luck
Omg, congratulations!!! I bet you must have put in a lot of hard work, effort, and persistence to make this happen! I love the colors!—I love how there is both matte and shimmer shade, making the palette versatile. I’m excited to see the success of this product. Good job!
You are fabulous Sona! I’m super excited for you and what’s to come. Your identity palette is gorgeous and can’t wait to put my hands on one of them!!! Xoxo Daisy
Congratulations!! Can’t wait to get my hands on this palette!!!!!
I have to say only WOW ❤️❤️. I love it so so much. ?? Good luck for other products. Sona, I begrudge you. So I wish you a lucky break.❤️
Will be the shipping to the Czech republic too?
Hi Sona! I am so excited, I’ve been following your YouTube for over a year now and love everything you do. You are beautiful and this palette looks amazing. I can’t wait to try it, especially goal digger and audacious! I wish you the best of luck and can’t wait to see what is next! ❤️
This is so awesome Sona! Since you are already asking for requests, I’m dying to see someone come out with a palette full of blue toned hues with variations of green, turquoise, gold – you name it. I just feel like those colors are so reminiscent of the ocean and sandy beaches – and it reminds me of my time in the South of France! Congratulations again, girl!
Omg amazing!!!! I can’t wait to get mine!’
CONGRATULATIONS!!!!! it´s a dream come true and you deserve it!!!! i hope you will ship to Colombia very soon!! i needddd this beautiful shadowsssss!! a big hug from Colombia!!
Wow….very inspired by your dedication doing what you love and make DREAM come true…Gongrats…SONA.
very nice color selections…the packaging very feminine and classy….LOVE..LOVE?defenetly will have to have it…
I’m wo happy sona. The palette is BOMB ?. I wanted to ask the price and when will this palette launch? And where?
Congrats Sona! I’m so excited to see this palette and hope I’m one of the lucky ones to get my hands on it. I also looking forward to your other products because I know that someone like you whose been working in the makeup industry for quite some time now and have been an honest YouTuber will always make amazing good quality products. So excited! Oh and I have one question maybe this is to early on to ask but do you plan on just selling your products on your cosmetic page only or are you planning to maybe sell them at department stores such as Nordstrom?
Congrats!!! This is so exciting! The palette is BEAUTIFUL!! I also really love that this is cruelty free and paraben-free. Ahhh I can’t wait to get this, so happy for you and KB!!!
Sona, please, make an international delivery ???? I am in love with the palette
Congratulations sona and kb. A absolutely beautiful palette. So happy your hard work has paid off and your dreams are coming true. Good luck for the future, can’t wait to see more products from persona.. love from the uk ??Xxx #snapchatfam ?
So happy for you! Love that you both have such an entrepreneurial spirit! Hope you’re shipping to Europe soon :) Are you wearing the eyeshadows in your most recent video?
Sona this is so exciting! I’m so happy for you :) I’ve been following you for the longest time now and it’s super inspiring to see how you’ve evolved and grown. I love the concept and philosophy behind the packaging and colours and overall design. The palette is so well thought out and you can tell you really put your heart into it. I’ve already signed up to try to snatch up the palette in the upcoming days :) Looking forward to more exciting stuff from Persona cosmetics! Big congrats to you and KB, much love from Canada xx #snapchatfam <3
Congratulations Sona! I’m very happy to see you succeed and love everything about the brand you have created.
Please create a matte-only palate for the future-I promise I will be the first one in line to buy it!
Yay! Shnorhavor, Sona-jan! It looks AH.MA.ZING!! It’s beautiful on the inside AND outside! ^_^ And I was so happy to read the last bit..about shipping to Canada too! :D woop!
So exciting!!! Congrats!!!! I’ll be sure to purchase one!
Congratulations, Sona!
The packing and presentation are so beautiful. The shades are so dreamy and they truly emulate your style. I can’t wait to get my hands on it!
Best of luck on your future products!
-XO
You go girl! So happy for all your success! The palette looks amazing! Your hard work shows! Looking forward to using your product line!
Congratulations Sona! I’m so happy for you! The palette looks amazing! I love the colours! ? I just hope it will be soon available in Europe because I already wished it fory Christmas present ???
Lots of love from Slovenia ?
This looks gorg!!!! I’m so excited for you… hoping for lots of tutorials with this palette. You did a 5 minute Friday video for brown eyes, I bought the shadows and everything I wear it I get so many compliments! I can’t wait to use this palette. ❤️
Congratulations, Sona! This palette looks amazing! Love the packaging with the illustration! Thank you for sharing your creativity and for being so inspiring to us all! Love, Magaly
So happy for you Sona. I have been patiently waiting for your launch. The palette looks timeless. I love everything about it. I added my name to the list. ;) can’t wait to get mine. ❤️
Congratulations, Sona and KB! I’m so happy to see you achieving your dreams. I’ve been a subscriber of your YT channel for years and I know you have the talent for this and more. I can’t wait for your products to ship to Mexico. I love the colors and the fact that they are cruelty & paraben-free ??
Congrats to you! The colors look amazing. I hope I get to buy it. I also look forwaed to seeing tutorials soon. Congrats again!
I think this is beautiful! I love all the colors and am also a brown eyed girl so I can’t want to get my hands on this and play with these colors! Congrats!
This absolutely amazing! I love how you and your husband both work and have expertise in different areas to further the brand! I am absolutely in love with the Brand’s name and even more so the Eyeshadow names! They are perfect!!!! I can not wait until this palette is available to the UK (hopefully sooner rather than later) good luck with the launch! ❤️
This is so exciting Sona :) Congratulations! I’m not really into make up but have been following you on Snapchat and instagram and have started liking make up more because of you :) can’t wait to try the pallet and love the packaging. Also being an Armenian it makes me proud to see a successful Armenian like yourself. And congrats to KB as well. You guys are a great team!
Finalllyyy??so so happy for you Sona ?? the palette looks beautiful!! The colours are beautiful and I’m sure the quality will be amazing ! The packaging is so cute (it screams PARISSSSS)! Congratulations to you and Kb ❤️?? please start shipping it to India soon! I’ve been waiting for this for months now! I hope youl succeed wayyyy beyond your expectations ?Lots and lots of love❤️❤️
Wow! I never expected it to be a eyeshadow pallete ! Plus the packaging in ultra chic yet luxurious.The shades are soo beautiful with super chic names.
I cant wait for this pallete to be availabe internationally. I am so happy that you both work as a team. Love you Sona❤️
Great Job Sona and KB!! Very happy for you and I can’t wait for this palette. The colors are so beautiful! Many many congratulations and wish you all the success! You inspire me. :) I have been following you on snap chat for a long time now and it is very interesting to see your journey all this time and also when you snap about shooting for Persona Cosmetics, I always wonder what is it going to be! I hope to see more products. All the very best!
OMG I’m so happy for you!!!!!!!!!!!!!!!!!
You’re so incredible and such a great role model – even down to the names of the shadows. I”m so glad I’ve seen your journey and can’t wait to buy this on Friday. :)
Keep it up, you GOAL digger, you ;0)
This is so wonderful❤️Couldn’t be more happier for you.The colours look amazing,the packaging is top notch.It truly shows the hardwork that you and KB have put in.It was totally worth all the anticipation.Hope you’ll take Persona to great heights.And after seeing this,I truly and definitely believe that dreams do come true.Loads of love,Devika✨
#scfam
OMG???
Sona the palette is amazing and the colours are sooo gorgeous!
Can’t wait to get my hands on it!
What an amazing accomplishment for such a young couple! You’re a power couple and a true inspiration for a lot of people. This motivated me to get out of bed and go finish my school work LOL!
The palette looks AMAZING! I can’t wait to get my hands on it!
Wishing you the best!
Congratulations Sona!!! I’m super excited for this product and happy for you !!!
Can’t wait to try it the color look amazing!!
YAY!!! OH my gosh yes! Perfect first product and you are on point with what Persona is meant to be :)
In December’s launch will it be available at any stores?
I love the colors and the packaging is beautiful. Congrats on this huge accomplishment. Looking forward to this palette!
Sona, I absolutely adore you. I started following you late last year and am beyond happy that I did. You have helped me with so many makeup tricks and tips. Thank you for that. And thank you for following your dream. Teaches the youth that follow you to never give up and keep striving. I’m beyond excited and can’t wait to purchase your palette. I’m sure this palette is going to be perfect! Congratulations! You and KB are a perfect team!
One question. Will you be selling in any stores later on? Or will it strictly be on the Persońa Cosmetics website only?
congratulations!!! As a brown eyed girl I’m super excited to try this palate!! Great work and persona cosmetics keeps growing. Love!
OMG!!!! I can’t wait to grab one up!!!!! The palette looks amazing!!! So incredibly happy for you! CONGRATULATIONS!!!!!!!
Omg this pallet looks incredible!! I’m so happy that you get to live out this dream! The colors in this pallet look awesome and I can’t wait to buy it! Love you!!
WOW Sona! This is so amazing news!!! I’m truly so proud of you! The eyeshadow palette looks stunning, from packaging to these vibrant and beautiful colours! I can’t describe how excited and happy I am for you! I really hope and wish everything goes well with your brand (which I think for sure your brand will be a HIT!), and also I can’t wait what else you are up to! I send you my love and hugs all the way from Greece! <3
Thanks a million Anna!! I’m really happy you like the palette!
Absolutely incredible!!! The palette design is beautiful & the colors are GORGEOUS! Being a brown eyed girl as well I am unbelievably excited to try it! Can’t wait for the sale & am hoping you’ll have a tutorial of some of the looks you’ve done w/ the Palette. Congratulations on your 1st launch, I’m sure it’s a dream come true for you. Wishing you much success, can’t wait to see what’s next :) XOXO
Congrats Sona! I’ve been waiting for this day and finally you are talking about it! I’m so happy and excited for you and this amazing achievement! You deserve this so much! I can wait to get my hands on this beautiful palette! Is exactly how I imagine to be! It’s perfection! Love you ? #snapchatfam ???
Congratulations Sona and KB!!! This is amazing, and it’s great to see your hard work come through. I’m already obsessed with the palette ? it’s such a great first product! I would love to know how you came up with the name of each shadow?
OMG!!!!! I can’t believe how beautiful the palette is!! I’m in love with it, congratulations. Can’t wait to have it in my hands. The colors are just perfect for day and night, I can definitely see my self playing with this palette and creating so many looks!!
I love you Sona, you are the best!
Yay Sona! Congratulations! I couldn’t wait to see what your products looked like since you shared the secret with us in London during your meet up :) I feel like the selection of colors really looks like you, I can’t wait to test it. When are you going to ship to France ?
I wish you lots of success and Congratulations to you and Kasra one more time !
Love,
Camelia
Omg ???? this the best news of the dayyy so happy for you and looking forward to shipping to the middle east countries ❤️
Xoxo
Omg???? this the best news of the day so happy for you. l got really excited i did not even notice how i typed up my words.? When are you shipping to the middle east ? ?
Xoxo
oh my god ! i am beyond happy for you and proud of you! i cannot wait to get my hands on the palette. love you so much Sona! and KB too :)
Congratulations Sona and KB!!! I’m so happy for you guys and super excited.. The palette is beautiful pleaaaase ship to Bahrain I really wanna get it as soon as possible xx
Congrats beauty!!! Please dont forget your european followers :) looking forward to order persona eyeshadow pallette…all the best!! Greetings from germany!
This is SO exciting!! :)
So proud of you1 Shnoravor <3 x
Sona, this is amazing. I am happy you finally arrived at your dream destination. Can’t wait to purchase the pallette!!!
OMG!!! How exciting!!! Congrats Sona! Sending you positive vibes and best of luck with this new line! #Persona
CONGRATULATIONS Sona!!! Can’t wait to get my hands on this in Sydney, Australia ??
You have to deliver in France Sona !!!! We want so much this palette !
Omg so happy for you. I am glad your dreams are coming true. Love all the colors. Would love to work with you on your new adventure. Keep us posted if you are hiring. Much love and good luck?
This is so amazing Sona im in love with the eyeshadow colors they look so so u haha cannot wait to get my hands on one . You killed it girl .
I’m so happy and excited! Not to flatter you much, but, you’re the very first beauty youtuber I followed ever since I discovered one when I was shopping online at UD. I really love your tutorials because they’re short, simple and on-point. I’ve watched you grown on social media since then. I can’t wait for Friday, I’m keeping my fingers crossed your site won’t crash. Omg, the palette looks so gorgeous and no one could go wrong with the price. xoxo??
aww… you’re so sweet! We are going to make sure everything goes smoothly with the website. Thank you so much for your love and support! It means a lot to me!!
OMG IS THIS REAL LIFE!!!!??? SO HAPPY FOR YOU SONA! YOU DESERVE THIS XOXOX
Thank you Jessica!!! Love you!
Congratulations Sona !! So sad you can’t ship to France but I’m sure you do someday !!! Good luck for this new adventure ! I’m sure you’ll succeed it as much you have so far ! :)
Ah! So excited for you! It looks beautiful! Can’t wait to get my hands on one, you’re a huge inspiration to me and I am so happy that you are pursuing your dreams! Love you! :)
Thanks a million love!! Can’t wait for you to try it!
Congratulations Sona! Persona will be a big success. Best of luck!
Thank you so much!!
Congratulations! The colours and the packaging are gorgeous
http://technicolor-heart.blogspot.com/
I am so happy for you both ♡♡♡
I am already in love with your palette and wish we could get it in Paris ??
Love to you and KB from the bottom of my Frenchy heart.
Bisous de Paris
Sonia
#snapfam
Love your new palette ! All my favorite colors ??????
Wishing you the best ! Nothing but good vibes for you and KB!!
CONGRATS SONA <3 <3
Oh sona !! I m already in love with the palette.i wish I could try it now.
yaay i was waiting for this post to go up !
this is soo inspiring *__* congratulations Sona and KB ! this palette looks amazing and i’m sure it is great !
you can see the hardwork put in by both of you! wish i could get it!
wishing you the best #snapfam <3 <3 <3
Very happy for you both!! congrats on this stunning palette & achievement
I absolutely love your palette and the colors. I first got introduced to your videos when I started experimenting with make up and couldn’t find good tutorials for brown eyes. That video was the first time I tried a make-up look and got hooked! Sad to see it’s not available in the Netherlands/Europe yet, but I’m a patient girl, so I’ll just wait. Congrats again! Xo
Hi Sona,
This does look amazing and I do think this can be thy ONE pallete you can use to create a complete look, making it a go-to-travel essential. Love the colors!! Congratulations and all the best! :)
Can’t wait for it to be sold in UAE.
Wow!!! So happy for you, Sona!!! I follow you on every social media platform, and you are my favorite blogger/person. Love your tutorials, and now this. I am going to lay my hand son this ASAP!
Congratulations to KB too. He is really funny. :D
I cant wait to buy this palette! I’m so happy you made your dream come true! I wish for you the best in this new chapter in your life!! Good luck :D
Congratulations! That’s amazing, I’m so happy for you, Pérsona is such a beautiful name and I know it’s gonna be very successful. ❤️️??????
A big BIG congratulations to you Sona and KB! How exciting that your dream is coming true. I’m so sad that I won’t be able to buy the palette on Friday as I live in Australia :( After seeing the beautiful palette now I want it so bad! I might have to get a friend from the US to buy it for me and pay for them to ship it over to Australia for me! So happy for you Sona. No one is more deserving of this than you! Very excited to see the rest of your collection and pretty pretty please ship to Australia for all of your fans down under! xo #snapchatfam #instafam #facebookfam
I also meant to suggest I think you should do products that have more than one use. In your YouTube videos you’re always suggesting to use one product for multiple things when you’re in a rush etc. such as blush for your lips too. I think that could be really cool. You could do a staple makeup bag collection or a starter kit/collection for beginners. X
I’ve been watching your YouTube videos since you first started off on YouTube. The palate is absolutely stunning, Sona! Cant wait to get my hands on it :). You are the perfect role model and such an inspiration to those that are starting off. Congratulations to you and KB. I’m hoping your line kicks off to an amazing start and continues to grow. Love always, nelli.
Congrats Sona & KB!! The palette is beautiful! ❤️
Dios Mio!!!!!!!
Congratulations to you and your husband! I hope I can be able to get one (I am in Costa Rica), but I am sure this is going to be a huge successful.
PD: The palette is beautiful!
Pao.
Hi Sona. Congratulations on your Pérsona line – it looks great! When will it be available to ship to Australia? So sad that we miss out for now :( All the best, Gabi
Hello Sona,
Please please please create brushes on your cosmetics line PLEASE!!!! and I am a lipstickAholic too, I will love to have some of your creations on my personal collection. Love Milena
Congratulations Sona! I hope you will be shipping to Europe as well in the future, the palette looks a-ma-zing!! ❤
Love from Holland ?
The colors are so so beautiful! I can’t wait to try them! Best of luck Sona!! XOXOXO
YAY congrats Sona! I’m excited for you!
This is amazing!!! Congrats Sona!!!!! So excited and happy for you! You should be so proud :) can’t wait to support you?
Omg I can’t wait until I can get my hands on it.. i love it .. good luck with persona and everything else in life. You know we are all rooting for you.. sending tons of love
Congratulations Sona! The palette looks amazing ❤️ Wish you all the best for Pérsona!
Lots of ❤️ from Germany
PS: kind of sad we can’t buy it ? But soon ??
Huge congrats Sona! I’ve been watching you for years and seeing how pretty you are on the inside makes it very easy to want to support you! As a fellow brown eyed girl I can’t wait to get my hands on the palette! ❤️
Oh wow! Congratulations! The colors are beautiful! And really affordable. Wish you the best of luck and I need to save money to get it ?. I have followed you for quite some time now makes me happy to see people like you succeed. Always such a down to earth kinda girl. I’m really happy for you ? #everysocialmediaplatformfam ?
Congrats Sona…. cant wait for the palette available world wide, so I get my hand on them.
All of the colors are just drop dead gorgeous, I already see some that definitely going to be my faves…. what a happy day!!!!!! xx
Congrats Sona! OMG, the palette looks GORG! I cant wait to get my hands on it. Proud #snapchatfam member! :)
Sona,
You are an inspiration to me. my cousin and i were talking for 2 hours yesterday talking about how she wants to start a channel. i told her about you and she is so happy i told her about you and I wanted to say that. I hope you have an amazing Thanksgiving!!!!!
Congratulations sona you did an amazing job I like the palatte it’s beautiful it’s very well rounded and beautifully designed can’t wait to get my hands on it you go girl!
Big congratulations on this incredibly exciting launch, and I’m so proud of you & KB for starting your own line. This is so ridiculously inspiring! xx Adaleta Avdic
I discovered you all those years ago, on YouTube doing Teni Panosian’s makeup (bridal look!)… Congratulations, Sona! You are an incredible person and you and KB deserve everything that comes your way.
All my love from Melbourne, AU xxx
I miss their collabs,wish they work again
Congrats! I am so proud of you Sona jan as a fellow Armenian! keep up the good work, I am a long time silent follower lol
Heyyy! I don’t know if you’ll see this because there are like 200 comments ? but I’m so proud of you. I can’t believe you have your own line and eyeshadow palette! It’s beautiful! I’m from the UK and wish that I could get it here, I’m actually deciding on buying a new eyeshadow palette! I would absolutely buy yours because I trust you a lot. Can’t wait till you start making your way to the UK. The name is just epic! Very original and creative like you. You and KB are the dream team and I wish you all the success with this new venture. ?? #snapchatfam
I am feeling so proud and happy for you sona. You’re my most favourite youtuber. I love you as a person and also as a makeup artist. Congratulations my love ? I was desperate to try out your collection but unfortunately you’re not shipping outside of US as I am living in Australia ? But if you do ship in near future I will definitely buy every collection of persona cosmetics ?
That is fantastic Sona!! Congratulations to you and KB!! The palette looks gorgeous ?
YASSSSSSS. IT LOOKS AMAZING AND PIGMENTED. THANK YOU SONA AND KB!!! CANT WAIT TO BUY IT :))
You inspire inspires me so much! Even a at my age and with my disabilities to keep pushing forward. I’ve learned so much from you and I’m humbled to be able to watch you every week and have you in my home even via youtube and other social networks. Maybe when you set up a counter in Newport York city I can work for you. Love and blessings always from Brooklyn NY
My apologies I meant New York City. Can’t wait for the Palette to hit and be able to follow your tutorials and learn more. Congratulations to you and K.B. and many blessings
Congratulations Sona! The colors and the packaging look beautiful!
Congrats Sona and KB! This is amazing and I’m really happy because your dreams come true. You worked a lot and now look how many people around the world celebrate with you. ?❤ we love you so much!❤ Sadly I found your YouTube videos only 2 months ago, but now you totally changed my life. Now I can’t imagine a day without makeup. I can’t wait to order and try it. I wish all the best for Pérsona! Lots of love and hugs from Hungary!! ??❤❤??
Yay, I want one for sure !!The colors look beautiful! Congrats to you Sona! You must be so excited.
I’m so happy for you. Its a beautiful palette. Can’t wait to purchase a few. Wishing your brand a lot of success Sona. I can’t to see what else you are working on. Can’t wait to see a video on this. ❤
I’m so happy for you, Sona! Congratulations on another milestone in your career. I can’t wait to get my hands on this palette and look forward to a tutorial using your own products.
Xoxo,
Your fan
Such a beautiful post and such a gorgeous palette!! I am so happy for you Sona! You aew truly inspiring
Oh and pleaaase ship to France!!!
Congrats Sona! It’s so inspiring to see you succeed in life! I have been following you since your first video and I haven’t just learned how to do my makeup but you’ve also taught me to push through in life and that dreams come true through hard work and dedication. I pray that your business continues to have major success and I can’t wait to order this palette! It looks beautiful! Much blessings to you and KB :)
I love you, I love the palette, I love Pérsona, I love the story behind the brand and the name and I especially love how you and KB are the Dynamic Duo!!!
I will be online Friday, getting my palette!!
Best of luck!!!!
Congratulations!! Persona, I love it. What a great play on your name too Sona. I’m so happy that wonderful things are happening for you and KB. I know you both have worked so hard to achieve this amazing goal. Your YouTube videos and your blog are so elegant, polished and professional. I love the eyeshadow shades in your new palette, so pretty. I will be ordering it. God Bless you as you embark on your new business.
This is so exciting! Congratulations Sona!!! You’ve come so far and I can’t wait to try your palette and support your new endeavor. Wishing you all the best on Persona Cosmetics!
Big Congrats to you, you are an inspiration!! I know it will amazing.
Congratulations!!! Great colours and design!! Best of luck!)))
Omg I can’t wait I am so happy for you . How it feel when a dream come true? Sona I am fan number one of you ? I love your talent ,you are an inspiration for me ? Thank you so much for the love back always ? Congrats and a lot of successful with your new step!
Wow congratulations! What exciting news! I can’t wait to try your make-up. I have no doubt it will become my favorite. Good luck with all of it! ????
Yay! So excited…can’t wait. I will definitely be ordering.
I’m so happy for you! I’m sure it’s going to be a huge success and that it’s going to be a makeup line that is going to stay! Can’t wait to see what else you have in store for us! My best wishes always, and congratulations!
(I have tons of questions, but I’ll wait for the next q&a ?)
Omg!!!!! I am so excited so please give us a tutorial on how to mix and use your shadows.
Congrats.
Wow just wow congrats Sona jhan.. I follow you when you started your YouTube and look how far you came already.. if we really want something we will work hard to make our dreams come true.. so congrats again dear and I can’t wait to buy this beauty to try it ???
Congrats Sona! I’m so excited and can’t wait to get my hands on this palette. Love love love the colors, it’s gorgeous. Can’t wait for other products to be revealed and try it. Love you! ?
Hi Sona! I’m soo incredibly excited for you!! Can’t wait to order the palette! The whole idea of the palette, from the design to the color selection looks absolutely beautiful. Congratulations, girl!!
I’m so depressed it won’t be available in Australia ?
My goodness Sona, I’m sure this palette is going to be gorgeous and all that you mentioned. So Proud of you…. I can’t wait to try.
Congratulations Sona! I am so excited for this palette and I for sure will be buying all your products! I love all your looks…you inspire me to love my brown eyes. I used to think my eyes were boring but you made me love them! I wish you so much success in this! Thank you <3
OMG!!! ❤ As soon as it is available for Mexico I will buy it!!!!
CONGRATULATIONS!!!!!!
OMG how exciting! Congratulatons! I’m your fan since this year but I’m sincerily happy for this big accomplishment you have gotten. This eyeshadow palette seems to brings us closer to Sona’s beauty! Can’t wait to get one for my own!
This is so amazing!! Sona, you are the first beauty blogger I started following and really made me fall in love with beauty! I have appreciated everything you have put out on your blog and social media, you are truly an inspiration and cannot wait to pre order your first product!!
Sona my dear, CONGRATULATIONS!! wow!!??the palatte looks amazing, love it!! Cannot waithe to get my hands on it!! So so happy for yiu!!
Congratulations to you both! This is such an incredible day for you and I’m so happy you let us in on it. I’m looking forward to trying your products! Job well done, girl!!! ?
OMG!!!Congratulations!!! I’m so incredibly happy for you !?
Omg when I saw Marianna snap with you I saw the persona cosmetic and I’m wondering if it’s your cosmetics coz it’s your name on it. I was right . Congrats Sona love the color of the palette it looks gorge just like you.?
So proud of you Sona jan. Congratulations! ?
Following you since… forever and so happy for you!
Waiting for the palette to be available in Switzerland!
I can’t wait to get my hands on this palette! It looks wonderful Sona, so happy for you. The design on the palette is beautiful. Art on a palette. What more can you ask for? Looking forward to getting this!
Hi Sona, HELLO from Singapore! Congrats on Persona! I’m keeping my fingers crossed that you guys will ship to Asia soon, please don’t make us wait long!
my sincere congratulations sweety ,it is big acomplishment.It makes me happy to see young people folow their dreams and succeed.Enjoy your journey……
Hey Sona. I live in Spain, follow you since God knows when and I am dying to get my hands on your palette. Is there no way I could possibly buy it??? Thanks and congratulations. You do deserve all success.
Congratulations Sona! I started watching your videos on youtube about 3 years ago and immidiately fell in love with your skills and personality. It’s amazing to see how you far you’ve come. The palette looks absolutely beautiful and I can’t wait to see more products from your line. The name of your line is just perfect! I’m so happy for you and wish you a lot of success.
Hugs! ❤ #snapchatfam
Beautiful as always. Congratulations!
That’s What I was waiting for !! :) Sona you are the first blogger & Youtuber I followed and still my favorite. I learnt make-up thanks to your videos ! <3 Congrats and I am really happy for you :)
CONGRATS!!!! Please ship to Germany, I’ll be the first to buy <3
Oh my goodness!!!!! So exciting!! I love your tutorials and I’m sure I will love your makeup line! You go girl!!!!
Sona :D I’m super happy for you! I’m glad you managed with constancy and strength to achieve your dream! Now :P as I really would like to buy your piece of art, please make it available for Europe shipping too :D
Congratulations, Sona! I’m so happy for you! Beautiful palette. The shades are amazing !!!!!!!!!!!!!
Congrats Son, the eye shows are so beautiful and I love their name.
Wooohooo! Eyeshadow palette focused on brown eyes, can’t wait! Congrats!
Congratulations on this milestone!! I look to your for makeup and fashion inspiration. Can’t wait to purchase your palette!! You are the reason why I want to go back to school and start from scratch just to become a Makeup Artist.
Gorgeous palette – love the name! So happy for you and KB – all the best!!
Congratulations! It looks beautiful, I can’t wait to get my hands on it!
Very very excited for this palette :) my favorite YouTuber by FAR, my boyfriend gets dramatic every time he sees my history of all the makeup videos. One thing, I’ve never been able to subscribe to your emailing list? It always says error then says that I was sent an email to confirm but never got it. Help!! ?
Congratulation Sona and all the very best for persona..you prove nothing come easily there always lot of handwork behind every success..i loves the pallet beautiful colour choices and sexy front cover…i am here in uk for a year to study i hope i can get my hands on it…wish you good luck and lots of love {}
I am so proud of you, I think you are just a lovely young woman.
As far as a future product; let me give it some special thought.
I am a fan!
The colors are GORGEOUS!!!!! When you first revealed the name of your line, I thought it was a play on your name. Like Per Sona. Makeup Per sona :) I cannot wait to get this into my collection! I am so happy for you, Sona!!
Congratulations once again Sona :) Love all the colors from this palette. Cant wait to get this palette into my makeup collection.
Also can you please do swatches on different skin tones please
Congrats to you and your hubby. How amazing that you can share this with the love of your life. Way to end/ start the year! Woohoo! Can’t wait to get my hands on your palette ?
Wow! Wow! Wow! This is absolutely stunning! Big congratulations ❤️ absolutely love the shades and their names, too. So inspiring to see you grow from strength to strength with your channel and your brand. Lots of love
Such a great post! Congratulations with launching your own makeup company!? I am so happy for you and can’t wait to get this palette???
Hope that international shipping coming soon☺️
Congrats on your launch of persona cosmetics. This is a beautiful eye palette and one I’m excited to purchase for the start of my makeup collection. I’m in my 40s and just now embracing makeup and I’m thankful for your videos as they are a great learning tool. I too am a brown eyed girl and can’t wait to use the palette. Based on your brown eye tutorial how can I use your identity palette? Perhaps a identity palette tutorial is in the future?! Again, congratulations on your success.
Congratulations Sona ❤️❤️❤️❤️ So proud of you !!!
omg congrats ! So happy for you !
Hey Sona! I just watched your ‘Big Announcement’ video and I’ve never seen anyone being excited in such a sweet and heart warming way ☺️! I’m wishing you all the best with your… I have to say STUNNING… palette! Unfortunately I live in Germany, which means I can’t purchase it as soon as I wanted, which would be right now ?! I’m crossing my fingers that you’re going to be offering international shipment soon ?! Lots of love from Germany!
Congrats!!!! i just ordered the palette and can not wait to start playing with it at some point! Hello from Canada :)
I ordered my palette as soon as the presale launched this morning! So proud of you! And the Identity Palette is gorgeous! I can’t wait to play with it
So proud of you Sona, I am beyond exited to buy your palette and what I love about this palette is that is cruelty free. LY
OMG so excited and so proud of you! Can not wait!! The palette looks so gorgeous! (:
http://www.muaemilie.com
congrats sona :) they shadows look amazing..keep up the good work..
Congratulations Sona for your beautiful palette, it looks amazing, I’m wandering if we’ll be able to get the palette in the retail stores like Sephora or others, good luck and hope to see more products soon ??
Love the colors!! Im happy for you. Good luck ❤
Best fo luck , You deserve it!! ?????
Superb. So happy for you. :) It’s the best feeling one’s have when his/her dream comes true and I hope you have the same amazing feelings. Lovely colours and gorgeous palette. ? Wish you god luck. Love ya. ❤❤❤
#SonaYoureTheBest
So PROUD! I LOVE all the colors. while i don’t have Brown eyes, I will use all the neutrals you created for my everyday look since I work in a conservative environment. #snapchatfam
Huge congratulations to you Sona!! I started watching your YouTube channel back in May when I was looking for makeup ideas for my wedding day. I’ve been hooked ever since! I look forward to trying your new palette! Specially excited since I have brown eyes! ☺️ #snapchatfam
I’ve been watching your videos ever since you started and I’m sooo sooo proud of how far you have come. Noranor hajoxutyuner em qez maxtum Son jan! Hasnes qo yerazanqnerin!❤️❤️❤️
Such a beautiful palette Sona!! Congratulations!!
Ordered mine for the 12/20 ship date! Excited to try it!
Congratulations to KB and you ! I am so happy you created cruelty free products ! Can you please ship to France very soon ??? I can’t wait to buy your products :)
I LOVE IT!! The colors are all the ones that you need and the names are so apt! Congratulations for being able to live up your dream! Is it available for international shipping though?
Congratulations Sona! You are my inspiration! Los mejores deseos en este nuevo proyecto!
Muchos besos desde PERÚ!
OMG ! I was traveling those two past weeks. And when I came back, one of the first things I did is to catch up with your blog and all your social media.
I’m so impressed; I’m so excited for you. Hope that we will be able to purchase your eye palette soon from Morocco. Of course I want to buy it, cause I trust you, and I’m sure that your palette is a bomb.
Love you and wish you the best, and do not forget we will always support you.
I received my palette a few days ago and have been using it everyday since! The shadow formulas are nice and pigmented and the shade selections are PERFECT! I always look forward to doing my makeup before work, but more so these days because I get to play with the Pérsona Palette. Love it and love you! I’m so happy and proud of how far you’ve come. I’ve been following you since your guest appearances on Teni’s channel and since you’ve started your own. More power to ya, girl!
Hi Sona, is there any chance that your beautiful palette will be shipped to Italy? Big hug.
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