What happens when all your friends are killing it in the beauty industry? You grab a bottle of rosé and start a club! Meet the Founders Club, a group of female founders of beauty brands who get together every month to discuss the highs and lows of our companies and share tips and tricks for finding success. The Founders Club is a place where we leave the idea of competition at the door and focus on transparency and collaboration. From social marketing to business development, we get real about what’s going on behind the scenes of our businesses. Every month, we take turns hosting at our homes for a fun night of supporting each other on our beauty ventures!
Ps. I asked each of these boss babes a question I hope will inspire you guys to go after your entrepreneurial dreams: What do you wish you knew before you started your brand? Keep on reading to see their answers!
MEET THE FOUNDERS:
FOUNDER OF:
ABOUT ANNIE:
From founder of organic cold-pressed juice company Suja to founder of Lawless Beauty, Annie is dedicated to bringing natural, high-end makeup to the beauty industry. Lawless currently has 8 natural, soft matte liquid lipsticks, ranging from pink nudes to deep reds.
WORD OF ADVICE:
“Things are going to go wrong and there will be many unexpected problems that arise. Know that this is normal and every startup has unforeseeable issues. Keep going and do not be discouraged by these bumps in the road. It is supposed to be hard. If it were easy, everyone would be doing it!”
FOUNDERS OF:
ABOUT LAUREN & MARIANNA:
Using their mutual love for self-care and beauty, Lauren and Marianna co-founded their skincare line Summer Fridays. The blogger duo used their expertise in the beauty industry to create their first product— The Jet Lag Mask, aka everything they finally wanted in a face mask!
WORD OF ADVICE:
Lauren: “Don’t be afraid to change your mind if something feels like it should go in a new direction— whether it’s choosing a new packaging color, a new name, a new product or expanding your team. Change fuels growth and you have to make room for that growth to happen.”
Marianna: “Everything takes longer than you think it will, so just be patient and don’t rush the process.”
FOUNDER OF:
ABOUT ANNA:
Anna went from freelance makeup artist of over 10 years to founder of her very own makeup brand, Dose of Colors. With a dedicated following on Instagram, Anna created a cruelty-free line of highly pigmented lip, eye and face products
WORD OF ADVICE:
“Possibilities are endless! Follow your dreams and surround yourself with positive people who believe in you. Take your time, don’t rush and be patient. It will all be worth it in the end.”
FOUNDER OF:
ABOUT SONA:
As a professional makeup artist and a YouTuber/blogger with over 10 years of makeup experience, I combined my knowledge of the beauty industry with the voice of my audience to create my very own makeup line, Pérsona Cosmetics. With a goal of shaping the new wave of beauty, I created the Identity Palette, the first eyeshadow palette specifically designed to enhance brown eyes. Right now, I’m super focused on developing new products, from my latest launch of the CaliGlow highlighters, to some very exciting new products coming in Summer 2018!
WORD OF ADVICE:
“Don’t wait for the perfect moment. It’s never going to be the ‘right’ time. You just have to start and the rest will come.”
FOUNDER OF:
ABOUT LILLY:
Get to know Lilly—attorney, entrepreneur, cosmetic creator, fashion designer and blogger. With her own brand of luxury lashes, hair extensions and hair vitamins, it’s no secret that Lilly knows her beauty!
WORD OF ADVICE:
“There’s enough success for everyone—Remember there are 8 billion people on Earth. Don’t worry about competitors or be discouraged by big brands’ presence. Focus on growing your brand one day at a time. Be happy for other’s success and always remember no matter how much competition there is— don’t give up. There’s enough success for you all!”
FOUNDER OF:
ABOUT SAZAN:
As a fashion and beauty influencer, Sazan is no stranger to reviewing products and so she created Bless Box. Every month Sazan curates all her favorite fashion, health, beauty and lifestyle items for the box’s subscribers.
WORD OF ADVICE:
“Take your time and don’t feel like you have to rush the process. Keep the hustle and the drive persistent, but give yourself patience in the areas that will come naturally as you grow and evolve.”
FOUNDER OF:
ABOUT DEEPICA:
Meet Deepica, beauty vlogger and now founder of Tinted, a digital community for people who have historically been underrepresented by the beauty industry. As the tinted community grows, Deepica hopes to expand into products, but for now is focused on continuing the conversation of inclusivity for all in the beauty world.
WORD OF ADVICE:
“Stop worrying about perfection— it’s an impossible and silly standard to focus on.”
FOUNDER OF:
ABOUT CHRISTEN:
Beauty vlogger turned entrepreneur, Christen launched her makeup line with an eyeshadow palette inspired by her coffee obsession—the Latte Palette.
WORD OF ADVICE:
“Mistakes and imperfections make the best ideas. Have patience and always remember why you’re doing what you’re doing and you’ll have success no matter what.”
FOUNDER’S CLUB FAVES
HOW TO START YOUR OWN CLUB
Ready to start your own club, but don’t know where to start? Whether you’re a foodie with a tasty-looking feed or a new fashion blogger, finding a group of like-minded people to share your journey is so so beneficial. Sure, it may look like a competitive world out there battling for likes and views and partnerships, but I promise you once you trade competition for collaboration, your experience will be so much better. Here are some tips I have for forming your own club!
- Use Instagram to your advantage. Follow people who share your interests and your vibe! Don’t be afraid to reach out or DM them to meet up for coffee and get that creativity flowing. You’d be surprised how friendly and open people are to collaborate and share their experiences with you.
- Research events in your industry and GO (even if it’s alone!) There are tons of events you can go to even if you’re not a big influencer. From store pop-ups to gallery openings to meet ups hosted by other influencers, get out there and talk to people who like the things you like!
- Stay connected. Don’t stop with just one convo or one coffee date. Make the effort to meet up again and continue to show them love on the ‘gram!
- Host a meet up. Once you find a cool group of people with similar interests, invite them all to get together, share ideas and get to know each other.
What kinds of clubs are you interested in? Would you start one? Let me know in the comments below!
19 Comments
Soooo cool! Such an inspirational group of fabulous creative like minded beautiful girl boss! Keep up being the best out there! ????
??LA BIJOUX BELLA ??| By Mia | A Creative Lifestyle Blog
It is such an inspiration to see so many young women be so successful, doing what they love the most. It is truly inspiring for all us, it’s a reminder that hard work pays off. Also, it’s not crazy to dream big, as long as we are working hard and dedicate ourselves truly to what we want, it can totally happen. All these ladies a living proof of it! #TalkAboutMondayInspiration … Lovely and Brainy, so perfect!
You’re so right babe, love this so much. As women it’s so important to inspire and uplift each other. ? Thanks for all your sweet comments on here, I love seeing them. Love ya. ??
It’s so nice to see so many women entrepreneurs in the beauty industry!! This makes me so happy for women empowerment and equality and the amount of hard work you guys put in is so inspirational..❤️
So inspiring !!!! All those powerful, beautiful and creative woman !! You’re all so inspiring !!! I have a lot of things in my head now, I need to prioritize them and I will try to do my best to make it work ??
You got this babe, I believe in you. ?? Xx
I am so impressed by you beautiful women! Keep up the good work , you are very inspiring!!
You all are amazing !! It takes heart , dedication
And strength. All the qualities I admire and reasons why i love you so much. You inspire me everyday. I might not have a channel or business, but you motivate me everyday !! I look up to you. Thanks for that. And , for you (not sound corny)
You’re the sweetest babe, I love and admire you right back. Your support means the world. ??
It’s amazing. Absolutely girl you’re so true don’t wait for the perfect moment cause there’s no perfect moment. Just keep working and believe that someday it will work out.
I love seeing a post like this. I just started my YouTube channel last week, and I know the industry is flooded with wonderful artists, but I am determined to work hard to leave my mark on the industry and learn more and more everyday. My videos aren’t great yet, but I’m so proud that I’ve even taken the steps to film and upload instead of just talking about it. You have been an inspiration to me and I hope to be as much of a positive influence on people as you are.
My dream is to create my own makeup brand one day. Hearing these things drives me even more to know that one day I will fulfill my dreams. I’m going to work hard for years and hopefully something will come of it.
Thank you for inspiring me. ?
So proud of you babe ? Keep up the hard work and good things will come out of it. I’m so excited to see where this will take you. Love ya. ?
Very interesting post, congrats to all of you girls!!
What an inspiring group of women!!
Beautiful women that all need to follow them!!! ???????
Giving all of you girls a follow right now! Love this post and content! Keep it up! I am very fond of Ess3ntial and the various cosmetics and jewelry they have. Check out their Matte Lip gloss/stick I have almost every color now.
https://ess3ntialstore.com/collections/all-products/products/alluring-matte-lip-gloss
Loved this info! Love how you’re giving some serious deets to keep us business savvy!
I love this!! It is so important for women to support each other. I am in the theater industry but these exact same things you guys are doing I can do in my own community. You are a huge inspiration.
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