It’s August and a new month means a new roundup for Sona Selects! You may have read my post on the Founder’s Club, which is all about female founders of beauty brands. After writing that post and launching my new Pérsona Cosmetics matte liquid lipsticks, I was inspired to write a full blog post about beauty influencer-started brands. With social media and all the new platforms that allow us to connect with you guys, it’s such an exciting time to come out with your own products! So in this post, I wanted to highlight a few beauty influencer brands that are killing it. From lipstick to face masks to nail polish, these are some of the products I’m loving from this community of beauty influencer-turned entrepreneurs!
Ps. Although I’m highlighting only a few of my favorites, I’ve listed a ton of other beauty influencer-started brands you should check out at the end of the post!
First up, the face. My girl Annie Lawless of Lawless Beauty just launched her Woke Up Like This foundation collection. It’s a clean-ingredient foundation that gives you long-lasting and beautiful, full coverage (see me use it here). And from my own line, the Pérsona Cosmetics Cali Glow highlighters are perfect for that just-left-the beach summer glow!
As makeup lovers, we crave color and the best way to show off some color is on the eyes. For brown-eyed babes, the Pérsona Cosmetics Identity Palette is a must-have. The palette is specifically designed to enhance brown eyes with a mix of mattes and shimmers (see it in action here). For a mix of warm tones, pop colors and foils, the Latte Palette from Dominique Cosmetics is a great one to pick up. And for more cool tone blush and nude shades, Laura Lee’s Nudie Patootie palette is perfect for creating all those nude smokey eyes. If you’re more into single shadows versus a palette, you can get your shimmer fix with the Block Party single shadows by Dose of Colors. My favorites are ‘Sizzle’ and ‘Slinky’!
You guys know I love my lips! If you’re not a new follower, you already know all about my latest launch, the Pérsona Cosmetics matte liquid lips (see me swatch them here). They’re soft, comfortable matte liquid lipsticks that come in three shades: a classic nude, a true red and a mauve pink. Another beauty influencer lip product I love is the Lawless Beauty soft mattes. My favorite shade is ‘Romeo’, which is a gorgeous vampy red and is perfect for nighttime. For a lip gloss, the Dose of Colors x iluvsarahii lip glosses are sooo good and have the cutest packaging!
HAIR, SKIN & NAILS
Yup, the beauty influencer community is also killing it with products for your skin, hair and even nails! You’ve heard me rave about the Gisou hair oil by Negin Mirasalehi, which works amazing for my thick, dry hair (read more about why I love it here). To take your self-care to the next level, I love the Jet Lag mask by fellow Founder’s Club babes Marianna Hewitt and Lauren Gores. It’s super hydrating and great for travel. And for nails, there’s KL polish by YouTuber Kathleen Lights. She has tons of colors from nude pinks to mermaid blue!
Seriously, so proud of this community of beauty influencers who have created such amazing beauty products!! For a list of all their brands, I’ve linked all their websites below. Have you guys tried any of these products? What are your thoughts on influencer started brands? Let me know in the comments below.
BEAUTY INFLUENCER BRAND LIST
Gisou by Negin Mirasalehi
Huda Beauty by Huda Kattan
Jeffree Star Cosmetics by Jeffree Star
KL Polish by Kathleen Lights
Dominique Cosmetics by Christen Dominique
Dose of Colors by Anna Petrosian
Lawless Beauty by Annie Lawless
Lilly Lashes by Lilly Ghalichi
Laura Lee Los Angeles by Laura Lee
Lunar Beauty by Manny MUA
Pérsona Cosmetics by Sona Gasparian
Summer Fridays by Marianna Hewitt & Lauren Gores