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Simply Sona

Simply Sona

August 2, 2018

Sona Selects Beauty Influencer Brands Edition

sona selects
Beauty influencer brands

It’s August and a new month means a new roundup for Sona Selects! You may have read my post on the Founder’s Club, which is all about female founders of beauty brands. After writing that post and launching my new Pérsona Cosmetics matte liquid lipsticks, I was inspired to write a full blog post about beauty influencer-started brands. With social media and all the new platforms that allow us to connect with you guys, it’s such an exciting time to come out with your own products! So in this post, I wanted to highlight a few beauty influencer brands that are killing it. From lipstick to face masks to nail polish, these are some of the products I’m loving from this community of beauty influencer-turned entrepreneurs!

Ps. Although I’m highlighting only a few of my favorites, I’ve listed a ton of other beauty influencer-started brands you should check out at the end of the post!

FACE

First up, the face. My girl Annie Lawless of Lawless Beauty just launched her Woke Up Like This foundation collection. It’s a clean-ingredient foundation that gives you long-lasting and beautiful, full coverage (see me use it here). And from my own line, the Pérsona Cosmetics Cali Glow highlighters are perfect for that just-left-the beach summer glow!

 

EYES

As makeup lovers, we crave color and the best way to show off some color is on the eyes. For brown-eyed babes, the Pérsona Cosmetics Identity Palette is a must-have. The palette is specifically designed to enhance brown eyes with a mix of mattes and shimmers (see it in action here). For a mix of warm tones, pop colors and foils, the Latte Palette from Dominique Cosmetics is a great one to pick up. And for more cool tone blush and nude shades, Laura Lee’s Nudie Patootie palette is perfect for creating all those nude smokey eyes. If you’re more into single shadows versus a palette, you can get your shimmer fix with the Block Party single shadows by Dose of Colors. My favorites are ‘Sizzle’ and ‘Slinky’!

 

 

LIPS

You guys know I love my lips! If you’re not a new follower, you already know all about my latest launch, the Pérsona Cosmetics matte liquid lips (see me swatch them here). They’re soft, comfortable matte liquid lipsticks that come in three shades: a classic nude, a true red and a mauve pink. Another beauty influencer lip product I love is the Lawless Beauty soft mattes. My favorite shade is ‘Romeo’, which is a gorgeous vampy red and is perfect for nighttime. For a lip gloss, the Dose of Colors x iluvsarahii lip glosses are sooo good and have the cutest packaging!

 

 

HAIR, SKIN & NAILS

Yup, the beauty influencer community is also killing it with products for your skin, hair and even nails! You’ve heard me rave about the Gisou hair oil by  Negin Mirasalehi, which works amazing for my thick, dry hair (read more about why I love it here). To take your self-care to the next level, I love the Jet Lag mask by fellow Founder’s Club babes Marianna Hewitt and Lauren Gores. It’s super hydrating and great for travel. And for nails, there’s KL polish by YouTuber Kathleen Lights. She has tons of colors from nude pinks to mermaid blue!

 

Seriously, so proud of this community of beauty influencers who have created such amazing beauty products!! For a list of all their brands, I’ve linked all their websites below. Have you guys tried any of these products? What are your thoughts on influencer started brands? Let me know in the comments below.

BEAUTY INFLUENCER BRAND LIST

Gisou by Negin Mirasalehi

Huda Beauty by Huda Kattan

Jeffree Star Cosmetics by Jeffree Star

KL Polish by Kathleen Lights

Dominique Cosmetics by Christen Dominique

Dose of Colors by Anna Petrosian

Lawless Beauty by Annie Lawless

Lilly Lashes by Lilly Ghalichi

Laura Lee Los Angeles by Laura Lee

Lunar Beauty by Manny MUA

Pérsona Cosmetics by Sona Gasparian

Summer Fridays by Marianna Hewitt & Lauren Gores

 

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beautybeauty influencersdose of colorsFounders Clubinfluencer brandsmakeupmatte lipspersona cosmeticssummer fridaysYouTubeyoutuber brands

22 Comments

  • ReplyRoses for Fridays | by miaAugust 2, 2018 at 11:23 am

    Wonderful beauty products featured … love ♥️it! ????

    ??ROSES FOR FRIDAYS ??| by mia | A Creative Lifestyle Blog

  • ReplyDomniki SarriAugust 2, 2018 at 2:06 pm

    Congratulations to all of you sweetie!!

    • ReplySimplySonaAugust 6, 2018 at 12:33 pm

      Thanks love. We ALL appreciate your support. ? Thanks for all the sweet comments on all my posts!

  • ReplyJeanette TinocoAugust 2, 2018 at 2:25 pm

    Great post Sona. I’ve been waiting for you to post something like this. I haven’t tried any of these products yet because I’ve been budgeting like crazy but everything is definitely on my to buy list. It’s nice how you decided to share other influencers products, I feel like majority of them don’t, from what I’ve seen. I’ve tried Kathleen lights shadows with colour pop which were Collab but still counts right? Lol ❤❤❤ best wishes.

    • ReplySimplySonaAugust 6, 2018 at 12:36 pm

      I’m so glad you loved this post babe! These are definitely amazing products, so I’m happy I could share!

  • ReplyYanie HernandezAugust 2, 2018 at 2:27 pm

    I love how much you support other women. It is so beautiful to see women supporting one another. I am so happy that you started your company and you are coming out with these amazing products. I am so proud to say that I am being there since day one. I fell in love with the Identity palette and it is now my holy grail makeup item. I cant wait to see what more there is to come from your company! CONGRATS to all these amazing entrepreneurs!

    • ReplySimplySonaAugust 6, 2018 at 12:40 pm

      You’re just the best babe. I’m so glad you’ve been on this journey with me for so long! It means so much to me, love you pretty!

  • ReplyBarbaraAugust 2, 2018 at 3:44 pm

    Beautiful products and doesn’t it feel good to make your dreams come true! You all deserve it! I have 2 identity palettes, zuma highlighter and the lip bundle and they are my favorites. I have some KL Polishes, love them. I want to try the Dose of colors and some of the others too. Been trying to get the Sazan lipstick with bobbi brown but can’t find it.

    • ReplySimplySonaAugust 6, 2018 at 12:46 pm

      Aww, I’m so happy you’re enjoying your pérsona goodies and I’m so glad you’re enjoying KL Polishes too, all of these products are amazing!

  • ReplyRegine SilvaAugust 2, 2018 at 8:01 pm

    I love to see beauty influencers start their own brand. I like to support them, when I can.
    It is so nice of you to give a shout out to fellow brand’s starter.
    P.s tomorrow first thing, pick up my persona order at the post office ???

    • ReplySimplySonaAugust 6, 2018 at 12:47 pm

      OMG so exciting! I’m excited FOR you. ? Xx, Sona

  • ReplyAngelaAugust 3, 2018 at 7:28 am

    What a great round up! So far you’re the only influencer I’ve purchased a product from but I’m looking to get the Zodiac palette x Kathleen Lights/ColourPop in the future.

    Angela at Blush & Pearls

  • ReplyJennifer BairdAugust 3, 2018 at 8:28 am

    I love KL polish! She has really created such an awesome product and she has such unique colors you can’t find anywhere else.
    Speaking of great products I just purchased your new lipsticks, I can’t wait to get them! It is really exciting with all that you are doing, I can tell how much love goes into your brand.

  • Reply? Louise SharpyAugust 3, 2018 at 10:37 am

    It’s awesome how you support each other , and that you bring it forward for others to see. I actually prefer buying from influencers..There isn’t anything hidden ya know? I will
    Always support them if I can, especially PERSONA COSMETICS !! I have the Latte palette, and a kL Polish. And all your products !!

  • Replyjo_v80August 3, 2018 at 6:39 pm

    Congrats on the new releases !! I must try Flamingo !

  • ReplyVardouhi GrigoryanAugust 7, 2018 at 10:31 am

    I love how all the influencer brands are cruelty free. They are becoming my go to brands for makeup and I love supporting them. Can’t wait until my Persona matte lipstick set arrives. So excited!! :)

  • ReplyAna Karina CahueAugust 8, 2018 at 8:20 am

    Excuse meeeeeeee!!! You outdid yourself with these shades! You are giving us colors for all seasons!!! I cannot get myself to stick to one, all are perfect!

  • Replyandrea castroAugust 8, 2018 at 3:28 pm

    This is giving me so many summer vibes!! I love every product you show us, Thank you so much Sona!! & Congrats on your new liquid lipsticks, they are gorgeous. Can’t wait to try them soon!

  • ReplyayeshehAugust 9, 2018 at 4:55 am

    Hey girl I heard lawless was coming out with a setting powder could you do a review on it when it comes out?

  • ReplyKatyaAugust 11, 2018 at 4:52 pm

    There is no question, these are top picks. It is nice to read something like this as it makes people who are reading it aware of new and sought after brands. Number 9 is my favorite.

    StyleSprinter Blog by Katya Bychkova

  • ReplyJaeAugust 15, 2018 at 12:36 pm

    I’m interested in trying that gisou hair oil!
    Jae
    http://www.allthatjae.com

  • ReplySumbul AmirAugust 17, 2018 at 12:13 am

    Amazing selection. Gosh look at matte lippies. Flamingo shade looking so gorgeous.

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