It’s August and a new month means a new roundup for Sona Selects! You may have read my post on the Founder’s Club, which is all about female founders of beauty brands. After writing that post and launching my new Pérsona Cosmetics matte liquid lipsticks, I was inspired to write a full blog post about beauty influencer-started brands. With social media and all the new platforms that allow us to connect with you guys, it’s such an exciting time to come out with your own products! So in this post, I wanted to highlight a few beauty influencer brands that are killing it. From lipstick to face masks to nail polish, these are some of the products I’m loving from this community of beauty influencer-turned entrepreneurs!
Ps. Although I’m highlighting only a few of my favorites, I’ve listed a ton of other beauty influencer-started brands you should check out at the end of the post!
FACE
First up, the face. My girl Annie Lawless of Lawless Beauty just launched her Woke Up Like This foundation collection. It’s a clean-ingredient foundation that gives you long-lasting and beautiful, full coverage (see me use it here). And from my own line, the Pérsona Cosmetics Cali Glow highlighters are perfect for that just-left-the beach summer glow!
EYES
As makeup lovers, we crave color and the best way to show off some color is on the eyes. For brown-eyed babes, the Pérsona Cosmetics Identity Palette is a must-have. The palette is specifically designed to enhance brown eyes with a mix of mattes and shimmers (see it in action here). For a mix of warm tones, pop colors and foils, the Latte Palette from Dominique Cosmetics is a great one to pick up. And for more cool tone blush and nude shades, Laura Lee’s Nudie Patootie palette is perfect for creating all those nude smokey eyes. If you’re more into single shadows versus a palette, you can get your shimmer fix with the Block Party single shadows by Dose of Colors. My favorites are ‘Sizzle’ and ‘Slinky’!
LIPS
You guys know I love my lips! If you’re not a new follower, you already know all about my latest launch, the Pérsona Cosmetics matte liquid lips (see me swatch them here). They’re soft, comfortable matte liquid lipsticks that come in three shades: a classic nude, a true red and a mauve pink. Another beauty influencer lip product I love is the Lawless Beauty soft mattes. My favorite shade is ‘Romeo’, which is a gorgeous vampy red and is perfect for nighttime. For a lip gloss, the Dose of Colors x iluvsarahii lip glosses are sooo good and have the cutest packaging!
HAIR, SKIN & NAILS
Yup, the beauty influencer community is also killing it with products for your skin, hair and even nails! You’ve heard me rave about the Gisou hair oil by Negin Mirasalehi, which works amazing for my thick, dry hair (read more about why I love it here). To take your self-care to the next level, I love the Jet Lag mask by fellow Founder’s Club babes Marianna Hewitt and Lauren Gores. It’s super hydrating and great for travel. And for nails, there’s KL polish by YouTuber Kathleen Lights. She has tons of colors from nude pinks to mermaid blue!
Seriously, so proud of this community of beauty influencers who have created such amazing beauty products!! For a list of all their brands, I’ve linked all their websites below. Have you guys tried any of these products? What are your thoughts on influencer started brands? Let me know in the comments below.
BEAUTY INFLUENCER BRAND LIST
Gisou by Negin Mirasalehi
Huda Beauty by Huda Kattan
Jeffree Star Cosmetics by Jeffree Star
KL Polish by Kathleen Lights
Dominique Cosmetics by Christen Dominique
Dose of Colors by Anna Petrosian
Lawless Beauty by Annie Lawless
Lilly Lashes by Lilly Ghalichi
Laura Lee Los Angeles by Laura Lee
Lunar Beauty by Manny MUA
Pérsona Cosmetics by Sona Gasparian
Summer Fridays by Marianna Hewitt & Lauren Gores
22 Comments
Wonderful beauty products featured … love ♥️it! ????
??ROSES FOR FRIDAYS ??| by mia | A Creative Lifestyle Blog
Congratulations to all of you sweetie!!
Thanks love. We ALL appreciate your support. ? Thanks for all the sweet comments on all my posts!
Great post Sona. I’ve been waiting for you to post something like this. I haven’t tried any of these products yet because I’ve been budgeting like crazy but everything is definitely on my to buy list. It’s nice how you decided to share other influencers products, I feel like majority of them don’t, from what I’ve seen. I’ve tried Kathleen lights shadows with colour pop which were Collab but still counts right? Lol ❤❤❤ best wishes.
I’m so glad you loved this post babe! These are definitely amazing products, so I’m happy I could share!
I love how much you support other women. It is so beautiful to see women supporting one another. I am so happy that you started your company and you are coming out with these amazing products. I am so proud to say that I am being there since day one. I fell in love with the Identity palette and it is now my holy grail makeup item. I cant wait to see what more there is to come from your company! CONGRATS to all these amazing entrepreneurs!
You’re just the best babe. I’m so glad you’ve been on this journey with me for so long! It means so much to me, love you pretty!
Beautiful products and doesn’t it feel good to make your dreams come true! You all deserve it! I have 2 identity palettes, zuma highlighter and the lip bundle and they are my favorites. I have some KL Polishes, love them. I want to try the Dose of colors and some of the others too. Been trying to get the Sazan lipstick with bobbi brown but can’t find it.
Aww, I’m so happy you’re enjoying your pérsona goodies and I’m so glad you’re enjoying KL Polishes too, all of these products are amazing!
I love to see beauty influencers start their own brand. I like to support them, when I can.
It is so nice of you to give a shout out to fellow brand’s starter.
P.s tomorrow first thing, pick up my persona order at the post office ???
OMG so exciting! I’m excited FOR you. ? Xx, Sona
What a great round up! So far you’re the only influencer I’ve purchased a product from but I’m looking to get the Zodiac palette x Kathleen Lights/ColourPop in the future.
Angela at Blush & Pearls
I love KL polish! She has really created such an awesome product and she has such unique colors you can’t find anywhere else.
Speaking of great products I just purchased your new lipsticks, I can’t wait to get them! It is really exciting with all that you are doing, I can tell how much love goes into your brand.
It’s awesome how you support each other , and that you bring it forward for others to see. I actually prefer buying from influencers..There isn’t anything hidden ya know? I will
Always support them if I can, especially PERSONA COSMETICS !! I have the Latte palette, and a kL Polish. And all your products !!
Congrats on the new releases !! I must try Flamingo !
I love how all the influencer brands are cruelty free. They are becoming my go to brands for makeup and I love supporting them. Can’t wait until my Persona matte lipstick set arrives. So excited!! :)
Excuse meeeeeeee!!! You outdid yourself with these shades! You are giving us colors for all seasons!!! I cannot get myself to stick to one, all are perfect!
This is giving me so many summer vibes!! I love every product you show us, Thank you so much Sona!! & Congrats on your new liquid lipsticks, they are gorgeous. Can’t wait to try them soon!
Hey girl I heard lawless was coming out with a setting powder could you do a review on it when it comes out?
There is no question, these are top picks. It is nice to read something like this as it makes people who are reading it aware of new and sought after brands. Number 9 is my favorite.
StyleSprinter Blog by Katya Bychkova
I’m interested in trying that gisou hair oil!
Jae
http://www.allthatjae.com
Amazing selection. Gosh look at matte lippies. Flamingo shade looking so gorgeous.