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Simply Sona

Simply Sona

October 1, 2018

Introducing the New Pérsona Cosmetics Color Theory Eye Kit

ANNOUNCEMENT, Beauty
persona cosmetics color theory eye kits

The wait is over! I’m excited to finally announce the newest product from Pérsona Cosmetics– The Color Theory Eye Kit. Launching in Copper and Pink, the Eye Kit uses color theory’s concept of complementary colors to specifically complement certain eye colors. Each kit comes with five versatile shades, a multi-use, fluffy brush and a 24-hour waterproof eyeliner. Together, it’s all you need to create beautiful day to night eye looks with confidence!

The Copper and Pink Color Theory Eye Kits both launch on October 2nd on personacosmetics.co. and ulta.com on October 14th. Bee sure to follow along on Pérsona Cosmetic’s Instagram for the latest behind the scenes clips, how-to videos, swatches, makeup inspo and more!

#ColorSimplified #ColorTheoryEyeKit

ABOUT THE EYE KIT

Life is complicated. Your makeup doesn’t have to be. Meet the Pérsona Cosmetics Color Theory Eye Kit, the first kit of it’s kind to give you everything you need to create beautiful eye looks specific to your eye color!  Using the concept of color theory, each Pérsona eye kit specifically complements certain eye colors. With a five-shade eyeshadow palette, a multi-use fluffy brush and a 24-hour waterproof eyeliner, this kit will help you achieve fool-proof, colored eye looks every time. Whether you want a subtle touch of color for day or a bold, statement eye for a night out, the color combinations are endless!

WHAT’S INSIDE?

  • A five-shade eyeshadow palette
  • A 24-hr waterproof matte eyeliner
  • A multi-use, fluffy brush
  • A pamphlet with four easy-to-follow tutorials (only if purchased from personacosmetics.co)

THE COPPER KIT

Say hello to the Copper Kit –a fun step up from your go-to neutrals. Inside the kit you’ll get a five-shade eyeshadow palette with three mattes and two shimmers, a brown 24-hr waterproof eyeliner, and a multi-use, fluffy brush. Together the Copper Kit will give you everything you need to complement your brown or blue eyes. Just top your eye look off with some mascara and you’re ready to go!

Persona cosmetics color theory eye kit

 

View this post on Instagram

 

A post shared by Pérsona Cosmetics (@personacosmetics) on Sep 23, 2018 at 5:58pm PDT

color theory eye kit copper

 

THE PINK KIT

For all you green or brown-eyed babes, the Pink Kit is just what you need to wear pink eyeshadow with confidence. Inside the kit is a five-shade eyeshadow palette with five mattes, a plum 24-hr waterproof eyeliner, and a multi-use, fluffy brush. Each of these tools will help you create a bunch of different pink eyeshadow looks without feeling intimidated or overwhelmed. Starting from left to right, each shade easily takes you from inner to outer corner of your eyes. You can add a touch of millennial pink to your everyday look or build up the fuchsia for a night out. persona cosmetics color theory eye kit

 

View this post on Instagram

 

All pink everything ? These 5 ultra-pigmented matte shades are formulated to make green & brown eyes POP! Shades swatched in order: – Blush (soft pink matte) – Taupe Pink (muted mauve matte) – Pink (peachy pink matte) – Fuchsia (bright pink matte) – Burgundy (deep plum matte) Ideal for: green & brown eyes ? #ColorTheoryEyeKit #ColorSimplified #PersonaCosmetics | 10.02.18

A post shared by Pérsona Cosmetics (@personacosmetics) on Sep 24, 2018 at 10:13am PDT

persona cosmetics pink kit

THE DETAILS

Official launch: October 2 at 9am PST

Available to purchase at: personacosmetics.co & ulta.com on October 14th

Countries we ship to: US & Canada

Price: $38 each

Net Weight:

  • Eyeshadow: 5 x 0.04 oz
  • Eyeliner: 0.042 oz

Other details: Paraben Free, Cruelty Free & Made with love in the USA

I can’t wait for you guys to get your hands on the new eye kits and to see all the looks you guys come up with! Be sure to share all your photos using the hashtags #ColorSimplified and #ColorTheoryEyeKit on Instagram! Follow us along @personacosmetics for tips, tricks and more from our new Eye Kits, Matte Lips, CaliGlow highlighters and the Identity Palette!

 

Are you guys excited to try these kits? Let me know which color you like the best in the comments below!

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color theorycopper eyeshadoweye kitidentity palettepersonapersona cosmeticspink eyeshadowulta

25 Comments

  • ReplyRoses for Fridays | by miaOctober 1, 2018 at 9:05 am

    Beautiful colour palettes … so complimenting to the eyes and skin. I really like this a lot. Wonderful work and congratulations on this new launch!

    ???ROSES FOR FRIDAYS ??? | by mia | A Creative Lifestyle Blog

    • ReplySimplySonaOctober 3, 2018 at 11:04 am

      Thank you so much Mia! Your comments mean so much to me!

  • ReplyLouise SharpyOctober 1, 2018 at 10:58 am

    Both of these color palettes are really pretty. The colors are perfect !! I am so excited. I can’t wait to get them. It’s impressive, you make products that are so versatile, they are made with great quality , AND are affordable It’s rare to find a makeup line where you love every thing and product ….well……now I have. For real ?

    • ReplySimplySonaOctober 3, 2018 at 11:05 am

      Awww thank you Louise. Can’t wait to see you try them!!

  • ReplyTawny ROctober 1, 2018 at 2:20 pm

    PIIIIIINK! I cannot wait for tomorrow. I’ll be ready.

    • ReplySimplySonaOctober 3, 2018 at 11:05 am

      YAY! Can’t wait for you to try your new pink kit!

      xx

  • ReplyBarbara BOctober 1, 2018 at 3:46 pm

    Pretty darn excited for these!!! Congrats on such an exciting new product launch!

    • ReplySimplySonaOctober 3, 2018 at 11:05 am

      Thank you so much Barbara! This wouldn’t be possible without all of you!

  • ReplyDenaOctober 1, 2018 at 4:27 pm

    So excited Sona!!! Very innovative and a great price point! I’m eyeing up (get it??lol) the pink kit!

    • ReplySimplySonaOctober 3, 2018 at 11:06 am

      HAHA love it! Hope you try the pink kit!

  • ReplySadiaOctober 1, 2018 at 11:24 pm

    I really love the concept of this! So innovative, I love the mix between beauty and science!!! I will definitely be getting the pink kit as I have been on the hunt for the perfect go-to pink shades to compliment, and I particularly like that there is no shimmer as i am an all-matte kind of girl

    • ReplySimplySonaOctober 3, 2018 at 11:07 am

      Team pink wooo! Can’t wait for you to try it love

      xx

  • ReplyAngelaOctober 2, 2018 at 7:14 am

    Congrats on the latest releases! Both palettes are stunning and I love that they have everything you need for an eye look while being great for travel. If you did a similar eye kit with purple and green shades, I would lose my mind!

    Angela at Blush & Pearls

    • ReplySimplySonaOctober 3, 2018 at 11:07 am

      Yes exactly! They are the perfect size for traveling. Definitely thinking about more colors, so stay tuned!

    • ReplydanonOctober 9, 2018 at 7:07 pm

      This idea…but a purple version please!!! If you make a purple themed one, I would absolutely love a muted taupey-purple transition type shade in there (think something along the lines of “frisk” in the Naked 2 Basics). By the way, I have a TON of makeup, but I have my best makeup days when I’m wearing the Identity Palette, Zuma highlighter, and OG liquid lip. What magic did you do to that formula to give it such a soft, velvety, silky feel?!! I love it all!

  • ReplyAna Karina CahueOctober 2, 2018 at 11:07 am

    Just purchased my pink palette !!!! I am so beyond super excited and cannot wait to try it out!!!!

    • ReplySimplySonaOctober 3, 2018 at 11:08 am

      Thank you so so much Ana! Your support means everything to me! ?

  • ReplySanaOctober 2, 2018 at 2:38 pm

    So excited sona!! Congrats on the new launch!!both palletes are gorgeous!!!

    • ReplySimplySonaOctober 3, 2018 at 11:08 am

      Thank you Sana! xo

  • ReplyNivedha NOctober 2, 2018 at 10:13 pm

    I love both the color theory kits ???? congratulations sona ?? u out did urself again ??❤️❤️❤️

    • ReplySimplySonaOctober 3, 2018 at 11:09 am

      Aww thank you for your sweet comment Nivedha! xx?

  • ReplyAleOctober 3, 2018 at 5:29 am

    I love the launch, congratulations ? wishing the best always!

    • ReplySimplySonaOctober 3, 2018 at 11:09 am

      Thank you Ale!

  • ReplyFall Copper Smokey Eye Makeup | NEW Pérsona Color Theory Eye Kits 2018 | Beauty School MakeupOctober 3, 2018 at 6:07 am

    […] Color Theory Blog Post: http://simplysona.com/2018/10/persona-cosmetics-color-theory-eye-kit […]

  • ReplyMelanieNovember 18, 2018 at 4:35 am

    These are both lovely! If my eye color is different than the one they are designed for will they still work for me?

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