The wait is over! I’m excited to finally announce the newest product from Pérsona Cosmetics– The Color Theory Eye Kit. Launching in Copper and Pink, the Eye Kit uses color theory’s concept of complementary colors to specifically complement certain eye colors. Each kit comes with five versatile shades, a multi-use, fluffy brush and a 24-hour waterproof eyeliner. Together, it’s all you need to create beautiful day to night eye looks with confidence!
The Copper and Pink Color Theory Eye Kits both launch on October 2nd on personacosmetics.co. and ulta.com on October 14th. Bee sure to follow along on Pérsona Cosmetic’s Instagram for the latest behind the scenes clips, how-to videos, swatches, makeup inspo and more!
#ColorSimplified #ColorTheoryEyeKit
ABOUT THE EYE KIT
Life is complicated. Your makeup doesn’t have to be. Meet the Pérsona Cosmetics Color Theory Eye Kit, the first kit of it’s kind to give you everything you need to create beautiful eye looks specific to your eye color! Using the concept of color theory, each Pérsona eye kit specifically complements certain eye colors. With a five-shade eyeshadow palette, a multi-use fluffy brush and a 24-hour waterproof eyeliner, this kit will help you achieve fool-proof, colored eye looks every time. Whether you want a subtle touch of color for day or a bold, statement eye for a night out, the color combinations are endless!
WHAT’S INSIDE?
- A five-shade eyeshadow palette
- A 24-hr waterproof matte eyeliner
- A multi-use, fluffy brush
- A pamphlet with four easy-to-follow tutorials (only if purchased from personacosmetics.co)
THE COPPER KIT
Say hello to the Copper Kit –a fun step up from your go-to neutrals. Inside the kit you’ll get a five-shade eyeshadow palette with three mattes and two shimmers, a brown 24-hr waterproof eyeliner, and a multi-use, fluffy brush. Together the Copper Kit will give you everything you need to complement your brown or blue eyes. Just top your eye look off with some mascara and you’re ready to go!
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THE PINK KIT
For all you green or brown-eyed babes, the Pink Kit is just what you need to wear pink eyeshadow with confidence. Inside the kit is a five-shade eyeshadow palette with five mattes, a plum 24-hr waterproof eyeliner, and a multi-use, fluffy brush. Each of these tools will help you create a bunch of different pink eyeshadow looks without feeling intimidated or overwhelmed. Starting from left to right, each shade easily takes you from inner to outer corner of your eyes. You can add a touch of millennial pink to your everyday look or build up the fuchsia for a night out.
THE DETAILS
Official launch: October 2 at 9am PST
Available to purchase at: personacosmetics.co & ulta.com on October 14th
Countries we ship to: US & Canada
Price: $38 each
Net Weight:
- Eyeshadow: 5 x 0.04 oz
- Eyeliner: 0.042 oz
Other details: Paraben Free, Cruelty Free & Made with love in the USA
I can’t wait for you guys to get your hands on the new eye kits and to see all the looks you guys come up with! Be sure to share all your photos using the hashtags #ColorSimplified and #ColorTheoryEyeKit on Instagram! Follow us along @personacosmetics for tips, tricks and more from our new Eye Kits, Matte Lips, CaliGlow highlighters and the Identity Palette!
Are you guys excited to try these kits? Let me know which color you like the best in the comments below!
25 Comments
Beautiful colour palettes … so complimenting to the eyes and skin. I really like this a lot. Wonderful work and congratulations on this new launch!
???ROSES FOR FRIDAYS ??? | by mia | A Creative Lifestyle Blog
Thank you so much Mia! Your comments mean so much to me!
Both of these color palettes are really pretty. The colors are perfect !! I am so excited. I can’t wait to get them. It’s impressive, you make products that are so versatile, they are made with great quality , AND are affordable It’s rare to find a makeup line where you love every thing and product ….well……now I have. For real ?
Awww thank you Louise. Can’t wait to see you try them!!
PIIIIIINK! I cannot wait for tomorrow. I’ll be ready.
YAY! Can’t wait for you to try your new pink kit!
xx
Pretty darn excited for these!!! Congrats on such an exciting new product launch!
Thank you so much Barbara! This wouldn’t be possible without all of you!
So excited Sona!!! Very innovative and a great price point! I’m eyeing up (get it??lol) the pink kit!
HAHA love it! Hope you try the pink kit!
I really love the concept of this! So innovative, I love the mix between beauty and science!!! I will definitely be getting the pink kit as I have been on the hunt for the perfect go-to pink shades to compliment, and I particularly like that there is no shimmer as i am an all-matte kind of girl
Team pink wooo! Can’t wait for you to try it love
xx
Congrats on the latest releases! Both palettes are stunning and I love that they have everything you need for an eye look while being great for travel. If you did a similar eye kit with purple and green shades, I would lose my mind!
Angela at Blush & Pearls
Yes exactly! They are the perfect size for traveling. Definitely thinking about more colors, so stay tuned!
This idea…but a purple version please!!! If you make a purple themed one, I would absolutely love a muted taupey-purple transition type shade in there (think something along the lines of “frisk” in the Naked 2 Basics). By the way, I have a TON of makeup, but I have my best makeup days when I’m wearing the Identity Palette, Zuma highlighter, and OG liquid lip. What magic did you do to that formula to give it such a soft, velvety, silky feel?!! I love it all!
Just purchased my pink palette !!!! I am so beyond super excited and cannot wait to try it out!!!!
Thank you so so much Ana! Your support means everything to me! ?
So excited sona!! Congrats on the new launch!!both palletes are gorgeous!!!
Thank you Sana! xo
I love both the color theory kits ???? congratulations sona ?? u out did urself again ??❤️❤️❤️
Aww thank you for your sweet comment Nivedha! xx?
I love the launch, congratulations ? wishing the best always!
Thank you Ale!
[…] Color Theory Blog Post: http://simplysona.com/2018/10/persona-cosmetics-color-theory-eye-kit […]
These are both lovely! If my eye color is different than the one they are designed for will they still work for me?