It’s no secret that Korean beauty aka K-beauty has been a major trend in the beauty world. From watermelon face masks to my game-changing pimple patches, you can say I’m a pretty big fan. Recently, I’ve been noticing another up and coming beauty trend. It’s called Australian beauty or A-beauty. Focused on natural and clean ingredients, A-beauty is all about healthy, glowing skin. Keep on reading to see why I’m loving the Aussie beauty movement, plus some of my favorite products!
Because Australia has amazing natural resources, many A-beauty brands source their ingredients from Australia’s own backyard. These brands are gaining a lot of attention because of their commitment to clean, pure and organic ingredients. I love using natural and clean skincare products because I know they’re made with the best ingredients for my skin. One brand I love, Aesop, is a Melbourne-based brand that’s all about skin-loving ingredients (KB and I love their hand soap!) I’ve been seeing so many new Aussie beauty brands on the ‘gram and I can’t to try some more (this pink clay mask from Sand & Sky is at the top of my list)!
NATURAL BEAUTY FIRST
Ever notice how effortlessly gorgeous and sun kissed Australians are? That’s because they’re all about natural beauty. Much like the French, their beauty routines are minimal and simple. When it comes to makeup, less is definitely more. One Aussie brand I’ve been using for years is BECCA. Her brand is all about getting that natural, bronzed and glow-y skin. Throw on a lightweight foundation like Skin Love Weightless Blur, some glow-y bronzer and a tinted lip balm and you’re ready to go!
What you put on your body is just as important as what you put in your body. Inner beauty is a big trend in the US, but actually some of the most popular ingestible beauty brands come from Australia. Kora Organics (model Miranda Kerr’s brand), Beauty Chef, and Welleco all are all Australian brands that focus on supplementing your beauty and wellness routine with superfoods, antioxidants, probiotics and tons of other nutrient-dense ingredients. I’ve linked some of my favorite smoothie add-ins below!
Feature image by Into the Gloss
A-BEAUTY BRAND LIST
Have you tried any A-beauty brands? Let me know in the comments below!