New season, new shades! I’m so excited to share Persona Cosmetics’ newest lip shades! With summer right around the corner, we wanted to bring you three bright, new shades just in time for sunny days! We’re launching one matte and two glosses in the perfect summer colors.
The three new shades launch on personacosmetics.co on June 6th and ulta.com on June 23rd. Be sure to follow along on Persona Cosmetic’s Instagram for live swatches, interactive stories, giveaways and more!
Get to know the shades below!
We’re calling our newest matte shade Phoenix because of it’s fiery, pigmented coral hue! Just like the existing matte season one shades (OG, Holy Grail and Flamingo), Phoenix has a hydrating and comfortable soft-matte formula. Our matte lip shades are infused with nourishing ingredients like avocado oil and shea butter to give you the comfort of a traditional lipstick with the pigmented finish you love from a matte.
Phoenix is everything you’d want in a summer lipstick–fun, bright, bold and comfortable. Phoenix is brighter and warmer than Holy Grail, which has a cooler tone and is more of a true red. Perfect for day or night, Phoenix looks beautiful on all different skin tones. For a bright, statement lip apply two coats of Phoenix and for a more subtle kiss of color, dab a tiny bit with your finger on your lips and top with your favorite lip balm!
For the girl who loves her shine, we’re bringing you two new gloss shades for summer in Pink and Coral. Just like all our Season One Glosses, these two gorgeous summer shades are non-sticky, super comfortable and moisturizing. They have a subtle vanilla scent you’ll love, so make sure to bring your gloss with you on-the-go to reapply throughout the day. Both shades are ideal for all skin tones!
Pink is a beautiful, true pink shade that you’ll want to wear all season long. It gives your lips the perfect hint of pink and is great for those who like a subtle kiss of color.
Nothing says summer like a pop of Coral! From beach days to date nights, this sheer coral shade is flirty, fun and just what you need for summertime.
Official launch: June 6th at 8am PST
Countries we ship to: US, Canada and over 190 countries worldwide
Price: $16 each, $24 for gloss duo
Net Weight: 6.0 mL
- Avocado Oil– packed with Vitamin E for for extra hydrated and soft lips
- Shea Butter– full of Vitamins A & E for soft, soothed lips
- Almond Oil (glosses only)– packed with Vitamin A, E & fatty acids to help your lips retain moisture
Other details: Vegan, cruelty-free, gluten free, paraben-free & made with love in the USA
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I’m so excited for you to try our three newest shades and cannot thank you all enough for your continued support and excitement for every new Persona launch! I can’t wait to see all your summer makeup looks wearing Phoenix, Pink and Coral!