WOW, I can’t believe it’s been almost three years since we launched Persona Cosmetics and the Identity Palette! Starting my own makeup brand truly feels like a dream come true and I’m so unbelievably blessed to be doing what I love. Every launch brings a new feeling of excitement and joy because we finally get to see all our hard work come full circle. That being said, I’m beyond excited to share the Identity Two Palette— a bold, new 12 shade palette with a buttery, buildable formula we all know and love from the original Identity Palette!
Identity Two launches on personacosmetics.co on August 8th and ulta.com on August 26th. Be sure to follow along on Persona Cosmetic’s Instagram for swatches, tutorials, giveaways and more!
Get to know the new palette below!
WHAT’S NEW?
NAME?
Well, kind of! We decided to drop the é from Persona. This makes it so much easier to spell, pronounce and search for online! As for the palette, we’re calling it the Identity Two because it shares a lot of the same features as the original Identity Palette— same shape, same formula and same number of shades!
DESIGN?
Yup, can you tell? We upgraded our Identity Two packaging in order to give it a more modern feel! Your new palette has a sleek, hard exterior made from recyclable plastic and comes in a super cool, metallic box! We hope you love the new look!
SHADES?
Of course, twelve all new shades you’ve never seen before (five mattes and seven shimmers). This time you can expect more color and tons of opportunities to mix and match for day or night! More details below.
FORMULA?
You can expect the same buttery, buildable formula as the original Identity Palette. Each shade is easy to blend and will last you all day without streaking! They have insane color payoff, which means no wet brush needed. A little goes a long way and you’ll even get the full color effect if you use your fingers.
THE IDENTITY TWO PALETTE
The Identity Two Palette has twelve vivid shades with amazing color payoff. The palette includes five buttery mattes and seven intense shimmers. Each shade was developed and tested by yours truly to ensure versatility and comfort. Like the original Identity Palette I wanted to create another palette that allows you to mix and match, go all matte or pile on the shimmer for day or night. Whether you’re going to brunch, date night or out on the town with the girls, the opportunities are endless! The only requirement? You rock the palette like the confident, beautiful, badass that you are. In fact, the new shade names were inspired by twelve strong Persona babes who despite their struggles, do not allow there experiences to define who they are. We hope that every time you use the palette you are reminded that you are worthy, strong and capable of anything!
- Limitless: True Black (Matte)
- Confident: Rich Purple (Shimmer)
- Independent: Gunmetal Blue (Shimmer)
- Brave: Warm Medium Brown (Matte)
- Driven: Emerald (Shimmer)
- Loyal: Warm Soft Brown (Matte)
- Resilient: Bronze (Shimmer)
- Unique: Rich Gold (Shimmer)
- Kind: Pale Nude (Matte)
- Empowered: Deep Cranberry (Shimmer)
- Passionate: Light Maroon (Matte)
- Honest: Pearly Nude (Shimmer)
PERSONA PRO TIPS
- Use “Kind” to set your lids
- Use a flat brush to pack on color, whether matte or shimmer
- Use a fluffy brush to blend out any harsh edges
- Use a pointed brush for a smoked out lower lash line
THE DETAILS
Official launch: August 8th at 8am PST
Available to purchase at: personacosmetics.co & ulta.com on August 26th
Countries we ship to: US, Canada and over 190 countries worldwide
Price: $42
Net weight: 6.0 mL
Other details: Cruelty-free, paraben-free & made with love in the USA
BUT FIRST, INSTAGRAM
Follow along on IG at @personacosmetics
Use the hashtag #IdentityTwo #RevealYourIdentity and #PersonaCosmetics on all your makeup looks, videos and flatlays!
Add our GIFS on Instagram stories by searching “persona”
View this post on Instagram
I absolutely cannot wait to see all the stunning looks you come up with using the new Identity Two! A big thank you and a big hug to each and every one of you for all the excitement, love and sweet words leading up to the launch. Every single comment, DM and email makes my day!
xx,
Sona
8 Comments
Aww congratulations Sona! I have heard so many good things about all your products. I can’t wait to try this out. All the best to you.
Yaaas! Love these shades for brown eyes! Can’t wait to add it to my identity 1 palette!
BlushandPearls.com
AHHHHH I can’t wait to get this. I’ve been a fan of the original Identity palette since it first came out and though I thought the theory palettes looked absolutely beautiful, I’ve been patiently waiting for a more colorful palette. How does this pair with shades from the original Identity palette? Congrats on another beautiful product!
Sona, congratulations! On the release of Identity Palette Two. I love the first one. I have used it quite a bit in my eye looks. The pigmentation & payoff is superb so I knew Palette Two was going to be fabulous. The shimmers are top quality & simply gorgeous. I use my fingertip to apply them & like you said it does not take a lot to make such a beautiful look. I will be purchasing number two for sure. I am loving that independent, confident & driven colors. So gorgeous. I cannot wait to use those. Thank you, Sona, for the creation of two classic palettes that will bring me enjoyment & beautiful eye looks for many years.
Hi! I got my palette yesterday and already did two looks with it. The quality and richness of each color is awesome. The original identity palette has been my holy grail since I got it and I’m sure the new one wow me every time I use it. I also have 5 glosses and I love them all. The formula is the best!
PS Please post a picture of the inside of the box the palette came in. I’d like to see it as my name is supposed to be on it as I’m one of the first to buy your original palette. Xo Moira
My eyes hurt only because i keep trying all the shades and playing with it all day 😛it’s honestly a beautiful palette ! The colors are bold and the shimmers are gorg ! I have to say , I think Empowered is my fav , but , I do love them all. I can’t say that with any of my other palettes. I get excited to wear makeup now. !! You gave that back to me. Thanks Sona, you and your team rock. You are all Amazing. I’m so proud of you and proud to wear all the shades we named
Congratulations babe. It so beautiful. Can’t wait to try it.
Great blog, Very informative