What happens when all your friends are killing it in the beauty industry? You grab a bottle of rosé and start a club! Meet the Founders Club, a group of female founders of beauty brands who get together every month to discuss the highs and lows of our companies and share tips and tricks for (...)
Can you believe it’s already April? I guess time flies when you’re having fun! And speaking of fun, I’ve got some fun, new products I’m obsessed with. Last month I shared all my skincare favorites for Sona Selects, so this month I’ll be sharing all my latest makeup favorites. Keep on reading to see what (...)
If you have oily skin, you know how difficult it can be to find makeup that works for your tricky skin type. By 1 pm, you can feel your foundation melting off and you’re probably reaching for those blotting papers. Sound familiar? You’re probably using the wrong makeup! With just a few key matte products, (...)
This Oscars red carpet was filled with the most gorgeous beauty looks. I fell in love with so many celebrity looks, from Zendaya to Sandra Bullock, and decided to have you guys vote for which makeup look to re-create (see the results here). More than HALF of you (me included) voted for Zendaya! I (...)
So you’re looking for that super-glowy, lit-from-within look that’s trending right now…and you’ve come to the right place. Sure, we all know to dab a little shimmer on our cheekbones, but I’ve got some fresh, new highlighter tips to take your glow to the next level. Now, grab your highlighters and let’s get glowing!
They’re here! I’m so excited to announce that the launch of the Pérsona Cosmetics Cali Glow Highlighters has finally arrived! It’s been a year in the making and I want to thank you all for patiently waiting for our second product to launch. We used this time super wisely to bring you guys not one, (...)
I don’t know about you, but it’s so easy for me to accidentally over pack! Especially when it comes to my makeup bag because there are so many products I love. Figuring out what to bring on a trip can totally be overwhelming, and sometimes I end up bringing way more makeup than I need. (...)
Thanksgiving is seriously one of my favorite holidays out of the entire year. Who doesn’t love eating food all day with their friends and family? While you’re reading this I’ll be sitting on the couch with KB and a piece of pie. Anyways, today I’m so excited to announce that the Identity Palette is on (...)
We know how much everyone has been loving the Pérsona Cosmetics Identity palette, and we’re so thankful for all of the love and support from you all. So we wanted to give back! That’s why we’re so excited to announce the Pérsona Around The World campaign. We’re giving away $1000 to one lucky winner to (...)
Happy Wednesday loves! This Subscriber Makeover is so adorable you have to see it! Unfortunately the echo was pretty bad (we had just moved into our new office!) so I couldn’t put it on YouTube, but this Subscriber Makeover was so special, I really wanted to share it with you all!
Roberto submitted his beautiful (...)